East Cobb Biz Scene: Paint-by-numbers marketing; new openings

East Cobb Biz Scene
Discarded paint supplies are loaded up at the Pope Band recycling event.

Small businesses know they have to be creative to stand out in a crowded, competitive marketplace.

For paint store owner John Gregory, it made perfect sense for his in.SIDE.out stores to be present at the Pope Band recycling event Saturday at the Northeast Cobb YMCA (he provided the photos to us as well).

in.SIDE.out—which has two stores in East Cobb, was a sponsor of the event, and helped carry away unwanted paint from customers dropping off all kinds of other household items.

Gregory’s stores specialize in selling Benjamin Moore brands, and he has a color consultant available for customers who want specialized assistance in getting the right look, whether it’s inside or out.

He’s holding customer appreciation events at his East Cobb stores in the coming week: This Tuesday, April 16, from 11-2 at the Merchants Walk store (4235 Merchants Walk Drive), with lunch items from Marlow’s Tavern. Next Tuesday, there will be a similar event at the Parkaire store (4880 Lower Roswell Road, Suite 135), also from 11-2.

Business partners and key vendors will on hand for product demonstrations, education and for other information,

He opened the Parkaire store in 2016 (next store to Johnny’s Pizza), but outgrew that space and needed to expand. Not wanting to relocate completely, another in.SIDE.out opened at Shoppes the Merchants Walk (an outparcel near Whole Foods) in 2022.

Benjamin Moore is a national paint retailer but the stores are locally owned and operated.

“The difference is we’re your neighbors,” said Gregory, who has a third store in Alpharetta. “We aim to provide a better level of service.”

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The Dog Stop opens

The Dog Stop, a national franchise dog care brand, has opened a store at 1355 Roswell Road (East Cobb store website), in the Town and Country Shopping Center.

The owners are local entrepreneurs Anne Bailey and Connor Moore, who first met while getting their Executive MBAs at Emory University.

“We chose The Dog Stop because we wanted to invest in a franchise that we would enjoy being a part of,” Moore said in a release. “We both own dogs, love the pet owner demographic and YOY increase in spending on pet care services, and we were impressed with the corporate team after meeting them during our discovery week.”

The Dog Stop was formed in 2009 and provides dog care services and products, covering behavior, nutrition and grooming. Dog daycare and boarding services are available, and the retail product line includes food, treats, toys, accessories and health/medical items.

Hours are Monday-Friday 6:30 a.m. to 7 p.m. and Saturday-Sunday 10-4.

Music By Tritone Expands

Music by Tritone, which provides private music lessons, coaching and recording services to student musicians, has opened a studio in East Cobb (4343 Shallowford Road, Building B, Suite 110).

It’s the third such location (Roswell, Alpharetta/Johns Creek) for Music by Tritone, which formed in 2002. It’s also  collaborating with the Roswell Cultural Arts Center and on Saturday will debut there with the Tritone Youth Orchestra in a special concert: Tickets and details at www.roswellcac.showare.com.

The show is entitled “80s Classic Time Machine: A Symphonic Journey from Rock to Classical.”

“Music By Tritone elevates the music lesson and performance experience with an individualized approach that connects musicians of all ages. Expanding further into the neighborhoods of north metro Atlanta helps us share music with more families,” Joshua K. Chari, Co-Founder and Co-Owner of Music By Tritone, said in a release. “We are especially grateful to the Roswell Cultural Arts Center for this new collaboration, and the tremendous opportunity to engage and connect with the music community.”

In addition, Music by Tritone (website here) also offers summer camps and workshops.

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