East Cobb biz news: New LongHorn site; Withrow’s Jewelers closes

New East Cobb LongHorn site

Work crews recently demolished a former bank and restaurant building at 4370 Roswell Road (an outparcel at the Merchants Exchange Shopping Center) that will be the new site of the LongHorn Steakhouse.

It’s been more than a year since the one-acre property’s owner, East Cobb Warren LLC, got a variance from Cobb County to reduce the parking spaces from 57 to 50 and make other site plan changes.

LongHorn has been located at 4721 Lower Roswell Road since 1983, and when it marked its 30th anniversary at that location in 2013, it was the longest-standing original location for the Orlando-based chain.

The standalone building going up where BB & T bank and originally a Black Eye’d Pea restaurant once stood will be roughly the same size as the current location, a little less than 6,000 square feet, according to planning documents submitted with the variance request.

BB & T Marietta LLC sold the property in August 2021 for $2.5 million, according to Cobb property records.

East Cobb News has left a message with LongHorn seeking more details, including a timeline for opening.

Saying farewell

After 36 years in business in East Cobb, Withrow’s Jewelers closed in January due to the retirements of co-owners Jill and Robert Withrow.

The family-owned business was located at the Woodlawn Point Shopping Center, and in a Facebook message, Jill Withrow said that closing was “not a decision we came to lightly, but we hope that over the years we have been successful in our mission to offer exceptional fine jewelry and excellent customer service.”

She said that while she and her husband are looking forward “to slowing down, we will still remain part of the jewelry industry. We will continue to offer custom design, estate and gold buying, and select inventory by private appointment, starting in late spring of 2023.”

Contact information for those latter services: (770) 565-6675, text at (404) 234-2345, or email at withrowjewelers@gmail.com.

The Withrows also are referring customers to David Douglas Diamonds & Jewelry (3605 Sandy Plains Road, Suite 260).

Vacating Parkaire

Anytime Fitness has closed at Parkaire Landing Shopping Center. The last day of business was on Sunday, according to co-owners Julia and Patrick Hogue.

They didn’t cite a reason for the closing, but Parkaire has several gyms and fitness centers, including CycleBar, Rock Box Fitness, Pro Martial Arts and most recently, Pure Barre, which is having raffles and offering other prizes in February leading up to its grand opening in early March.

The Tuesday Morning consignment shop at Parkaire closed in late 2022, and the adjacent Kroger is expanding to include some of that space.

New Business Licenses

We’re going to start listing new businesses coming to the community, which are compiled each week by the Cobb Community Development Agency.

For the week of Jan. 22-27:

  • J & J Dental, 2230 Roswell Road
  • Jessen Cabinets, 4651 Woodstock Road, Suite 150
  • Masterpiece Pools, 3278 Hembree Road
  • Nicole’s Dog Gone Cute Grooming, 4750 Alabama Road, Suite 105
  • Niki Gori (licensed professional counselor), 1640 Powers Ferry Road, Suite 18-200
  • Patel Plastic Surgery, 1519 Johnson Ferry Road, Suite 250
  • Peakzen (fitness training), 1519 Johnson Ferry Road, Suite 350
  • The American Woodworker (arts and crafts retail), 1719 Apple Boulevard

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