At the end of May, Mezza Luna owner Daniele Furfaro announced his restaurant at the Pavilions at East Lake Shopping Center will be changing names and getting a menu make-over as well.
What he had rebranded Mezza Luna Furfaro Italian Restaurant to distinguish it from the original Mezza Luna restaurant in Smyrna will soon be known as Trattoria Bella.
“We are changing names because we don’t want be confused about the other Mezza Luna,” Furfaro told East Cobb News. “And plus, we going to update the menu and bar drinks and decorate over the restaurant.”
The changes will take place gradually over the summer, and the restaurant (2100 Roswell Road, Suite 2198) is remaining open.
Bella Furfaro, who like her husband is a native of Italy, is the namesake of the rebrand, and she oversaw Mezza Luna’s recent dining room upgrade.
In an East Cobb News sponsored post in February, Furfaro explained that he added his name to the restaurant because diners thought the two spots were still had the same owners. He was originally a partner in the East Cobb business before becoming its owner in 2023.
The Furfaros also have been busy moving their family, which includes two daughters, to East Cobb after living in Woodstock.
“Mezza Luna Pasta & Seafood remains your neighborhood Italian table in Marietta: handmade pastas, seafood, wine, cocktails, and service that makes dinner feel personal,” the restaurant noted on its website. “Trattoria Bella is the next chapter, carrying the same spirit into a refreshed experience” that is “a subtle rebrand inspired by the same family passion and a more elevated evening out.”
In May, Mezza Luna sponsored a table at the Taste of East Cobb for the first time, and won the Best Taste award.
Furfaro has been teasing to the rebrand with short videos on the restaurant’s new Facebook page, and on Thursday the soft opening continues with a five-course wine dinner, “An Evening of Coastal Elegance.”
New pop-up farmer’s markets
After more than three years of home delivery of fresh fruits and vegetables (we featured them here in 2022), an East Cobb produce business is giving shoppers a chance to enjoy a retail operation once again.
Holland Botanical, which delivers to the greater East Cobb area on Tuesdays for advance orders only, recently started a pop-up market on the weekends.
It takes place Saturdays from 8:30 a.m. to 12:30 p.m. in the parking lot of Jackie’s Fine Wine and Spirits (3140 Johnson Ferry Road), and during the week publishes the lineup of available items.
Holland Botanical originally began as a pop-up in the nearby Shallowford Falls Shopping Center, then switched to delivery only during COVID.
Coming this Friday, the Mabry Farm market opens daily from dawn to dusk (4480 Wesley Chapel Road), featuring blackberries, blueberries and apples grown on the premises. Later in the summer, they expect to have tomatoes, cucumbers and bell peppers avaiable.
Payment is via a cash deposit box at the top of the orchard, or by Venmo.
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