The Avenue East Cobb announces new restaurants, shops

Two new restaurants are coming to The Avenue East Cobb as part of a series of new lease signings as the retail center continues redevelopment.

North American Properties announced Thursday that Press Waffle Co., an eatery chain featuring Belgian Liége waffles, will occupy space this fall in one of two new “jewel box” buildings featuring restaurants and retail shops.

The Press Waffle Co., which began as a food truck venture in St. Louis in 2016 and vaulted into famed via the television show “Shark Tank,” has seven locations in Missouri, Arkansas, Texas and Colorado.

The 1,200-square-foot space will be located near Sephora, according to an NAP release.

The East Cobb franchisees will be Keith and Niki Ginel, a married couple who “envision a French café ambience for customers to soak up while indulging in a selection of savory and sweet dishes like The House, a bestseller featuring strawberries, cookie butter, Nutella, and a house made whipped cream atop a golden Liége waffle,” NAP said (menu items here).

The other restaurant is Peach State Pizza, which is debuting at The Avenue under the brother partnership of David and Michael Cohen, occupying the former space of Stockyard Burgers and Bones.

The Cohens are pizza industry veterans, and the new concept focuses on “Southern-style pizza with an emphasis on fresh, local ingredients,” NAP said.

The menu will include appetizers, salads, sandwiches, and desserts, as well as locally brewed beer, domestics and specialty cocktails.

The space will include 3,650 square feet with décor “reflect[ing] the warmth of a Southern farmhouse and the relaxation of a front porch swing, punctuated by vintage photos, signs and artwork of classic Georgia landmarks.

Peach State Pizza will have two outdoor patios that will have events such as cornhole competitions and live music.

Construction is set to begin in the spring and is expected to open in the late summer, NAP said.

Lauren Ness, a spokeswoman for NAP, told East Cobb News that the New York Butcher Shoppe (previous ECN post here) is opening on Saturday, next to the J. Jill store.

To mark the opening, the store is also launching a “Name the Steer” contest through Feb. 28, with the winner receiving two Angus steaks.

On the retail front, in addition to the Barnes and Noble opening we posted recently, The Avenue also will be welcoming Faced The Facial Studio, an Atlanta-base skincare studio with locations in Buckhead, Morningside and Westside. The 2,100-square-foot space will be next to Warby Parker.

And Evereve, a women’s fashion retailer, will be opening later this year in its third Georgia location.

Related posts:

• Emergency vet clinic to replace Tokyo Valentino
• New LongHorn site cleared; Withrow Jewelers closes
• Barnes and Noble to open at The Avenue East Cobb
• Cobb Chamber accepting 2023 small business of the year nominations
• Westfield Tavern opening soon at Shallowford Corners
• Engaged Wedding Library opens at Paper Mill Village
• The Avenue East Cobb redevelopment construction begins
• Mr. Clean Car Wash reopens in East Cobb

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