Workers are still putting some of the finishing touches on windows and the exterior as we’re a couple weeks away from the official opening of Press Waffle Co. at Avenue East Cobb.
It’s occupying one of the new “jewel box” buildings that’s a key part of the retail center’s overhaul. Owner Keith Ginel told East Cobb News this week that the first day of business is Friday, Dec. 15, kicking off a weekend of special events, discounts and entertainment.
A ribbon-cutting takes place at 9 a.m. Friday, with the first 100 customers receiving free swag bags. Live Christmas music takes place on the patio from 4-7 and all day there will be photo booth “post and tag” opportunities for special discounts.
That latter promotion continues all weekend. On Saturday, Johnson Ferry Baptist Church musicians will perform live music on the patio from 12-1, and from 4-7 Walton HS will do the honors in the same place.
Sunday’s musicians are from Pope HS and will be featured from 2-3 p.m.
Press Waffle Co., which began as a food truck venture in St. Louis in 2016 and vaulted into fame via the television show “Shark Tank,” has seven locations in Missouri, Arkansas, Texas and Colorado.
The 1,200-square-foot space at the jewel box is the company’s first venue in Georgia. Gitel and his wife Niki are East Cobb residents and franchisees. Press Waffle, which features Belgian-style “Liège” waffles handmade (from dough, not batter) on-site.
There are a variety of sweet and savory options (including chicken and waffles, customizable toppings and a waffle ice cream sandwich), along with locally roasted coffee and espresso.
Press Waffle is partnering with Marietta-based Cool Beans Coffee Roasters and Rock House Farm & Creamery in Newton County.
Updates are being posted at the restaurant’s Facebook and Instagram pages.
Related:
- Food scores: Ruby Tuesday; Clubhouse ATL; more
- Drift Fish House & Oyster Bar closing Dec. 30
- Food scores: The Wing Cafe; Brazilian Bakery; more
- Sidelines Grille coming to Stonewood Village
- Restaurant update: LongHorn opening; Reunion Kitchen forthcoming
- Food scores: Vespucci’s; Mazzy’s; Windy City Grill; more
- Tin Lizzy’s adding game and arcade bar at Avenue East Cobb
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