Powers Ferry Restaurant Row project update: Renderings, response from citizens group

Powers Ferry Restaurant Row project
A rendering of a proposed six-story, 290-unit apartment building that would occupy long-vacant restaurant space on Powers Ferry Road.

Here’s an update to the Powers Ferry Restaurant Row project proposal we posted about on Friday, which are plans to redevelop 8.8 acres of mostly empty eatery space for a very dense, mostly rental residential complex with some retail, and that’s getting an initial hearing Tuesday before the Cobb Planning Commission:

Powers Ferry Road Investors, LLC, the developer, has provided revised and conceptual landscaping plans and its attorney, James Balli, has filed a stipulation letter (you can read the whole thing here) that would increase the proposed parking from 510 spaces to 711 spaces.

The parking situation was among the concerns expressed by the Cobb Zoning Office analysis, which recommends approval of the nearly 500,000-square foot mixed-use project to regional retail commercial (RRC).

The 471 apartment units (290 multi-family, 181 senior active adult living) are still proposed, with the former (see rendering at top) taking up six stories, and the latter (see below) encompassing a five-story building.

The 10,000 square feet of mostly restaurant and retail space is still proposed for the center of the property, and would include the expansion of the current Rose and Crown Tavern from 4,400 to 6,000 square feet.

Most of the apartments will be studio, or one-bedroom units, and some will have two bedrooms.

Powers Ferry Restaurant Row project
The proposed 181-unit senior living building adjacent to the Sage Woodfire Tavern on Powers Ferry Road.

The Powers Ferry Corridor Alliance, a civic group, has filed a response to the proposal, and has expressed concern over a growing and overwhelming trend in the area toward rental housing.

While eager for “Restaurant Row” redevelopment, the group suggested a moratorium for more apartment construction: “Is there REALLY no market at all for owner-occupied units in a truly mixed-use development that could go on this site?”

The citizens group noted the development would be located next to a premium condominium high-rise complex on Powers Ferry.

The PFCA was strongly in support of the MarketPlace Terrell Mill project approved earlier this year that includes 298 apartments. But the group has estimated that since 2015, a total of 1,152 apartment units have been approved for the corridor, as opposed to only 155 owner-occupied dwellings.

If the Restaurant Row project is approved as presented, that would add up to 1,623 rental units, a ratio of 10.43 multi-family units to one owner-occupied unit.

A conceptual landscaping plan filed by the developer and that was submitted on Thursday.

The PFCA also wants to see the development reconfigured to include more retail, since more than half of the proposed space for that part of the project would be taken up by Rose and Crown, an existing business.

The civic group also has made numerous landscaping, parking, lighting and walkability suggestions: “The residents of each building should not have to exit from the parking lot or parking garage to go to the restaurant or out to the street at Powers Ferry Road. There should be attractively lit and maintained footpaths going from the buildings to the sidewalk on Powers Ferry Road.”

 

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Proposed Powers Ferry Road development would replace long-vacant restaurants

Powers Ferry Road development
Plans call to demolish four restaurant buildings on Powers Ferry Road for a nearly 500,000 square-foot, mostly residential complex near Wildwood Office Park, in upper right. (From Cobb Zoning Office case file.)

A proposed Powers Ferry Road development that would include nearly 500 residential units and restaurant and retail space comes before the Cobb Planning Commission Tuesday.

The rezoning request by Powers Ferry Road Investors, LLC, would raze a string of vacant restaurants and build 291 apartment units and 181 upscale senior active dwellings in between a 10,000-foot restaurant building, according to a filing with the Cobb Zoning Office (agenda packet item here).

The project would include three buildings totaling 438,555 feet near the Wildwood Office Park.

The 8.8 acres along Powers Ferry between Windy Hill Road and Windy Ridge Parkway currently houses only one active business, the Rose & Crown Tavern, which will remain and be “enlarged” in the new development, according to a zoning impact statement included in the case file.

Surrounding it are empty restaurant spaces that were once Sal Grosso, Famous Dave’s and TGI Friday’s. The Sage Woodfire Tavern location that opened last fall in the former Houston’s space on the corner of Powers Ferry and Windy Ridge Parkway is not part of the development.

Z-47, Powers Ferry Road development
The site plan calls for a senior living complex on the left, with a large apartment building at the right. The office/retail/restaurant space is slated for the center building. (From Cobb Zoning Office case file.)

(Earlier this week, Sage Woodfire Tavern filed for Chapter 11 bankruptcy, but no announcements have been made on possible restaurant closings.)

The Cobb Zoning staff is recommending approval of the request to rezone the land with conditions from general commercial (GC) to regional retail commercial (RRC), which is recommended for large developments of 500,000 square feet or more.

The future land use plan calls for regional activity center (RAC).

The developer has included three variance requests that would reduce the front and a side setback from the minimum 50 to 15 feet, and reduce a recommendation of 859 parking spaces to 510.

The Cobb Zoning Staff analysis said while the requested zoning category is compatible with the area, the six-story heights are taller than nearby buildings. The staff also does “not support the reduction of the required parking spaces.”

Also on Tuesday’s Planning Commission agenda is a nearby request for another development on Powers Ferry Road that was delayed last month. It would replace the aging Powers Ferry Woods office park with a mixed-use project.

The cases are the latest major redevelopment projects slated for the Powers Ferry corridor since the opening of SunTrust PArk, and follow the  MarketPlace Terrell Mill rezoning approved earlier this year.

Here’s a summary of the cases to be heard Tuesday, and a link to all case files.

The meeting begins at 9 a.m. Tuesday in the second floor board room of the Cobb government building, 100 Cherokee St., in downtown Marietta.

 

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