East Cobb Traffic & Roads

Cobb commissioners voted along party lines Tuesday to place a long-term transit sales tax referendum on the November general election ballot.

It will be up to voters to decide if they want to tax themselves for 30 years and collect nearly $11 billion to build out a comprehensive bus-centered system, including restoration of previous routes in East Cobb that were eliminated more than a decade ago.

The commission’s three Democrats voted in favor of putting the Special-Purpose Local-Option Sales Tax on the ballot, while the two Republicans voted against.

If approved, the one-percent tax would increase the amount of sales taxes paid in Cobb from six to seven percent. Cobb DOT would build out a countywide bus transit system, including high-capacity routes and transfer stations, adding 108 miles.

Here’s how the referendum will be worded on the November ballot:

The Atlanta Regional Commission estimates that Cobb’s population in 2025 will approach one million.

Those in favor of the tax say that relieving congestion and providing transportation for those without vehicles is necessary for economic and quality of life, especially seniors and those who are financially challenged.

Among the priorities is re-establishing a bus route through the heart of East Cobb, from Marietta and along Roswell Road to the Johnson Ferry Road area, where a transit center would be built.

Bus routes to Roswell and the MARTA Dunwoody Station would link with the East Cobb transit center in the Merchants Walk area, according to the project list (you can read it here).

Chairwoman Lisa Cupid, in calling the opportunity to expand public transportation in Cobb “transformational,” implored her colleagues to let citizens decide their future.

“What it comes down to is do we perceive that the future is worth it?” Cupid said. “That the opportunity is worth it?  Yes, the details do matter, but the opportunity and the vision also matter.”

But Commissioner JoAnn Birrell of District 3 in East Cobb repeated her objection to the duration of the tax, compared to other Cobb SPLOST collections ranging from four to six years.

“I can’t support binding not just future boards for 30 years but citizens, kids and grandchildren,” she said. “They’ll be paying that.”

Cobb DOT Director Drew Raessler explained that the 30-year length of the cost is due to the substantial operational costs that will be involved, and that the longer collection period would qualify for federal matching funds.

In order to provide “sustainable funding,” he said, a transit program needs “to have that consistent resource,” Raessler said.

If the tax is approved, Cobb would take out revenue bonds totalling $11 billion to get the program started. Once the collections roll in, the major routes would be built out and the bonds be repaid. With federal funds, Cobb could spend nearly $15 billion overall for the transit expansion.

Raessler estimated that most of that work would be finished within the first decade. Cobb would be able to fund all transit operations with the sales tax, instead of paying for the Cobb Community Transit system costs as it does now, through the county’s general fund.

Earlier this year, the MDJ reported that ridership across the overall Cobb bus system has plummeted from 3.7 million annual trips in 2014 to just under 1 million trips in 2022, and that the decline began well before COVID-19.

The county estimates that average daily ridership on the transit system could surpass 40,000 by 2025, near the end of the sales tax period. Currently, that figure is only around 3,000 riders a day.

Citizens spoke in public comment periods on both sides of the issue, but most of the supporters addressed the board before the vote, and opponents against (commissioners hold two separate public comment periods, and speakers speak in order of when they sign up).

Jim Kerr of East Cobb, who has lived in a home near Wheeler High School for 52 years, said “it’s time to think long-term about transportation in Cobb County.”

He said that while he will benefit little from a decision to approve a sales tax for transit, “I know that Cobb is becoming older and more diverse and that’s not going to change . . . Not in my backyard fails to recognize that we are all in this together. ”

Alicia Adams of Kennesaw, who is legally challenging her disqualification for the District 2 commission race, said wasn’t speaking for or against the tax, but sympathized with citizens who are struggling with those making ends meet.

“Right now, there are a lot of families that can barely make their rent and pay for groceries,” she said. “And you’re asking them to pay additional money.

“Do I care about those who can’t get around? The seniors? Yes, I care,” she said. “But we’ve got to do it in a way that’s not invasive.

“Are we willing to put our children, our future at stake for 30 years of uncertainty?”

Cobb DOT officials will soon roll out public information and “education” sessions before the referendum. It also must provide a ridership survey ahead of the vote, as directed by the ATL, the Atlanta-Region Transit Link Authority.

Related:

• Temporary lane closures along East Piedmont Road through June 12
• Cobb adopts new policy for traffic-calming in neighborhoods
• Cobb approves ridership survey for transit tax referendum
• Cobb puts indefinite hold on Lower Roswell Road project
• Cobb commissioners set 2024 referendum for transit sales tax
• East Cobb transit center, bus routes on Cobb Mobility SPLOST project list

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