The aromas—all 27 of them—are unmistakeable when you walk into Urthy Scents.
And they’re all natural, too.
On its grand opening day last week, the boutique body- and skincare store made shopping even more enticing with special discounts–some as much as 50 percent off.
The location at Woodlawn Square Shopping Center (1205 Johnson Ferry Road, Suite 105, next to Half Price Books) is the second for Urthy Scents, which opened its first store last year in Lakewood Ranch, Fla., near Sarasota.
Jen Rotondo and her sister Ali East developed the idea of making and selling non-scented body products because thy both have autoimmune issues and can’t use any traditionally manufactured scents.
Their venture started out as a hobby, as they began making clean-burning coconut wax candles during COVID-19. Quickly they began to expand their product line along the same concept using clean, scented non-toxic and naturally-derived plant ingredients.
Those include an olive squalane oil, firming lupin seed extract, and healing chamomile bisabolol. They’re part of what the sisters are calling their KWENCH body products line, emphasizing moisture and hydration.
“Everything we sell is non-toxic,” said Rotondo, who lives in Sandy Springs. “It’s all plastic-free.”
The decision to drop all phthalates—chemicals that make plastics more durable—means that all the products are made on-site.
“We make everything ourselves,” said Rotondo, as her staff milled about the 1,600-square-foot space, helping customers.
Those includes body lotions, scrubs and oils, perfumes, bath bombs, scent notes, candles, scent towers, as well as room sprays and diffusers.
The scents are organized into eight different groups, ranging from mystic sea, lavendar and cactus bloom to midnight sky, velvet orchid and blushing goddess.
(If you want to know what scents suit you, Urthy has put together a scent quiz.)
And about those coconut wax candles? Rotondo said because they burn slower, they last longer, with the 12-ounce candle lasting up to 60 hours.
Urthy Scents is featuring holiday candles and other holiday products as it opens, and has a loyalty program and online ordering.
Urthy Scents is open 10-6 Monday-Saturday and 11-4 Sunday. Phone: 770-857-3447. E-mail: info@urthyscents.com.
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