Another Cobb County location for Whataburger will open in East Cobb next Monday.
The Texas-based hamburger chain announced that the restaurant will open on Monday, Dec. 1, at 9 a.m. at 3550 Sandy Plains Road.
That’s in the former O’Charley’s space, and Whataburger will be open 24/7, 364 days a year, serving breakfast items from 11 p.m. to 11 a.m. daily.
The only day of the year it’s closed? Christmas Day.
The first 100 customers on opening day will get free Whataburger swag bags and either a free Honey Butter Chicken Biscuit or Breakfast Taquito (both available till 11 a.m.)
It’s been a little more than a year since Cobb commissioners approved a site plan change for Whataburger, which also has a location on Cobb Parkway in Akers Mill Square that opened in July.
Whataburger also has two locations near Town Center and KSU and just over the Cobb line in Woodstock and in Roswell.
Whataburger has been converting the former O’Charley’s building into a 7,000-square-foot fast-food restaurant with double drive-through service.
Stipulations approved for the O’Charley’s rezoning in 1999 included restrictions against those uses.
“Since that time, the world has become a different place,” said Kevin Moore, an attorney for Whataburger, explaining back in August 2024 about a built-up corridor with several commercial and retail complexes.
O’Charley’s closed in 2023 on former Gordy Family land that is subject to an architectural control committee, which approved landscaping before county commissioners formally signed off on the Whataburger property conversion.
“Instead of a dark O’Charley’s, we have a brand new Whataburger.”
Whataburger also had plans to open in Vinings but withdrew a rezoning request this fall after community opposition arose.
That wasn’t the case with the East Cobb location, situated on a busy outparcel at Sandy Plains and Shallowford Road.
“We’re so proud to be the team introducing Whataburger’s bold, fresh flavors to the people of Marietta,” Whataburger Operating Partner Jeffrey Bollman said in a company release.
“No more trekking to Buford or Alpharetta. You can get your Honey Butter Chicken Biscuits, Bacon & Cheese Whataburgers and Dr Pepper shakes, right here at 3550 Sandy Plains Road NE. We made this Whataburger restaurant for you, just like we make every order exactly the way you like it.”
The East Cobb Whataburger will have 85 local employees the company calls “family members.”
In addition to drive-through and dining room service there also will be curbside pickup and delivery via the Whataburger App and Whataburger.com.
Whataburger also aced its initial health inspection a couple weeks ago.
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