Commissioners OK overhaul plans for The Avenue East Cobb

The Avenue East Cobb renderings
Optional valet parking at The Avenue East Cobb will be available between the “jewel box” restaurant and retail buildings and near a concierge and public plaza.

The overhaul of The Avenue East Cobb was approved by the Cobb Board of Commissioners Tuesday with only a slight change added.

During a zoning hearing, the site plan change request by North American Properties was passed on the commission’s consent agenda, meaning there was no opposition.

The back portion of the retail center on Roswell Road, just east of Johnson Ferry Road, will be redeveloped to include two “jewel box” buildings with restaurant and retail space, a live music and special event stage, a concierge building, a public plaza and optional valet parking.

The only change from the formal request came from District 2 commissioner Jerica Richardson, who was adding language about traffic queuing in that area to accommodate what she called “multimodal” forms of transportation.

There was no other discussion of the request. Last week, a spokeswoman for NAP told East Cobb News that new tenants for the jewel box buildings could be revealed soon.

The area for redevelopment is what’s being called The Avenue’s “Central Avenue” area, where live music and other events have been taking place since last fall.

Last summer, NAP—which developed the Avalon complex in Alpharetta and overhauled Colony Square and Atlantic Station in Midtown—entered into a joint partnership with present owners PGIM to manage the 23,000-square foot The Avenue, which opened in 1999.

The objective is to create a more dynamic lifestyle destination space, prompting a dramatic conceptual revision.

In an interview with East Cobb News in April, NAP officials said that construction could get underway in August with possible completion in the first quarter of 2023.

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