Amid the sounds of tinkling champagne classes and a jazz band, East Cobbers, local dignitaries and shop owners at The Avenue East Cobb gathered Thursday afternoon to kick off a new era for the major retail center.
As an honorary wrecking ball—signed by many of the attendees—slammed into a window of the former Bravura store, and green and white confetti rained down on what will be a public plaza.
That’s at the heart of a reimagined and expanded “Central Boulevard” concept that includes events, two “jewel box” buildings with patio-centric restaurants and retail space and valet parking.
Cobb commissioners in June approved a site plan change at The Avenue, which is being managed by North American Properties, developer of Avalon and redeveloper of Atlantic Station and Colony Square.
East Cobb-area representatives Jerica Richardson and JoAnn Birrell spoke, and were given the honors of taking sledgehammers to the windows.
The Avenue East Cobb opened in 1999, and much like its other projects, NAP wants it to become a “destination” location, not just for shopping, but dining, entertainment and congregating with friends and family.
The redevelopment is expected to be complete by early next year.
Related:
- New York Butcher Shoppe coming to The Avenue East Cobb
- Stockyard Burgers and Bone closes at The Avenue
- Commissioners OK overhaul plans for The Avenue East Cobb
- RENDERINGS: The Avenue East Cobb’s ‘jewel boxes’ concept
- Kendra Scott opens pop-up store at The Avenue East Cobb
- The Avenue East Cobb’s transformation swings into high gear
- The Avenue East Cobb to be managed by Avalon developer
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