GreenWise opening nears as Sandy Plains MarketPlace takes shape

GreenWise Market Sandy Plains MarketPlace
East Cobb News photos and slideshow by Wendy Parker

The Publix supermarket chain will soon open its first GreenWise organic products store in Georgia at the new Sandy Plains MarketPlace, but an opening date has not been determined.

The store received a business license from the Cobb Community Development Agency earlier this month, but other steps need to take place before the opening process can be finalized, according Brenda Reid, a spokeswoman at the Publix Atlanta regional office.

She told East Cobb News that “we don’t set the opening date” until receiving a certificate of occupancy from the county. But she did say that “we’re pushing forward to be ready” for a tentative target date of April 15.

Reid said she could not confirm a report that the Florida-based grocer is opening another Publix at the intersection of Roswell Road and Johnson Ferry Road in East Cobb.

The Atlanta retail news site ToNeTo reported last week that a traditional Publix store is coming to the East Cobb Crossing Shopping Center, next to Dick’s Sporting Goods, in space formerly occupied by K-Mart.

Within the radius of that intersection is a Whole Foods Market as well as Sprouts and Trader Joe’s. The nearby Target store also has a grocery section.

Reid said that location “is not on my confirmed list,” meaning property that either has a signed lease or has been purchased. “I don’t have any more information.”

East Cobb Crossing map

Publix operates stores in the Johnson Ferry corridor at the Woodlawn Point Shopping Center only 1.2 miles away, and at the Shallowford Corners Shopping Center, 3.5 miles away.

That corridor also includes two Kroger stores and a Wal-Mart store with a full grocery section. Lidl, a discount grocery retailer, is planning to occupy space at Woodlawn Square after The Fresh Market closed last fall.

Another Publix, at East Piedmont Road and Roswell Road, is 4.4 miles west of the new store, and a Walmart Grocery at Roswell Road and Old Canton Road is four miles away.

Other Publix locations in East Cobb include 2900 Delk Road (at Powers Ferry Road), 1860 Sandy Plains Road (at Scufflegrit Road) and 4750 Alabama Road (at Old Mountain Park Road).

GreenWise is a new concept for Publix, which has six such stores already in operation in Florida, South Carolina and Alabama. The East Cobb store is among the six being planned or under construction.

The GreenWise store will be located just across Sandy Plains Road from a Publix at the Highland Plaza Shopping Center, at the intersection of Shallowford Road.

Reid said that’s the oldest Publix in metro Atlanta, having opened in November 1992, and it’s “one of the more high-volume stores” among the 150 in the area (25 stores are in Cobb County alone).

GreenWise offers organic and natural products, including personal care items, as well as what Reid said will be a “large” area for prepared foods, including grab-and-go items.

There will be a selection of fresh meat cuts, including varieties of bacon cured on the premises.

The personal care items will include hair care, bath and beauty items, vitamins and supplements, aromatherapy and homeopathic products and first aid items.

Other things to note about the GreenWise concept, Reid said, is that the store will have a contemporary layout, and even the employees’ uniforms will look different from those who work at Publix.

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Most of Sandy Plains MarketPlace (3460 Sandy Plains Road), located on the former site of Mountain View Elementary School, is still under construction. Jim ‘N Nicks Bar-B-Q has opened, as has a Synovus Bank branch. A Clean Juice store is slated to open in mid-March.

Other businesses include Hollywood Feed, an organic pet food store; First Watch, a breakfast-brunch-lunch eatery; MOD Pizza; Bad Daddy’s Burger Bar; Dogtopia; Banfield Pet Hospital; Diesel Barbershop; and Sandy Plains Dental Group.

Fuqua Development, which has been building the 73,000-square-foot shopping center, recently sold it for $43.8 million to Orkin & Company, an Atlanta-based real estate investment firm, according to the business publication BisNow Atlanta.

The report said the acquisition does not include a self-storage facility under construction that’s located next to the Mountain View Community Center.

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East Cobb Biz Notes: Mellow Mushroom opening announced

Mellow Mushroom Johnson Ferry Road

The “Coming Soon” status of the planned Mellow Mushroom on Johnson Ferry Road has changed: The newest East Cobb location is opening Feb. 24.

The Atlanta-based pizzeria franchise announced the date on social media this morning, not long after obtaining an alcohol license and beginning hiring.

Plans have been in the works for nearly a year for Mellow Mushroom to occupy the former Common Quarter/Muss & Turner’s space at Woodlawn Square.

Sandy Plains MarketPlace sold

BisNow Atlanta has reported that the new Sandy Plains MarketPlace retail center has been sold by its developer, Fuqua Development, to the Atlanta-based Orkin & Associates real investment firm for $43.8 million.

The 73,000-square-foot center on the former site of Mountain View Elementary School has only a few businesses now—Jim ‘N Nicks BBQ, and next month, a Clean Juice location opens.

Also on tap are the first Publix GreenWise store in Georgia, Bad Daddy Burger Bar and First Watch, a breakfast franchise.

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East Cobb mixed-use properties among future land use proposals

Powers Ferry-Terrell Mill properties, MarketPlace Terrell Mill, East Cobb mixed-use developments

Two notable East Cobb mixed-used developments approved during the last two years are located on property that county commissioners will be considering this month as part of their annual Comprehensive Plan updates.

They include land zoned last year for the MarketPlace Terrell Mill project (above) at Terrell Mill and Powers Ferry roads, and for the Sandy Plains Marketplace on the former Mountain View Elementary School site on Sandy Plains Road that was rezoned in late 2017.

Commissioners don’t hear zoning cases in January, but they adopt amendments, including future land use changes, to the 2040 Cobb Comprehensive Plan.

The first of two public hearings on the proposed amendments is scheduled for Tuesday at 7 p.m. by the Cobb Planning Commission. Cobb commissioners will hold a hearing and adopt any changes at 9 a.m. on Jan. 15.

Both meetings are in the second-floor board room of the Cobb government building, 100 Cherokee St., in downtown Marietta.

(Here’s a link to the complete agenda.)

Revising the future land use plan is fairly routine following zoning cases. But those East Cobb cases, along with other proposed future land use plan amendments up for consideration, reflect lingering issues over density in the area, and the county in general.

The MarketPlace Terrell Mill project—which is to include a Kroger superstore, nearly 300 apartment units, restaurants and retail space—was opposed by residents of a nearby condominium complex.

Others opposed the assemblage of 24 acres that included the former Brumby Elementary School site into the Regional Retail Commercial category, a rare one in Cobb County that is denser than most surrounding property in a busy commercial corridor.

The future land use designation for the land is Regional Activity Center with high-density residential.

The MarketPlace Terrell Mill Project is regarded as a linchpin of redevelopment in the Powers Ferry corridor.

In its analysis for the future land use plan amendments, however, Cobb community development staff noted that “considering the changing conditions on site and the intensity that the proposed development will generate, a more appropriate future use designation may be Regional Activity Center with a sub-category of high density residential (RAC/hdr).”

The “changing conditions” is a reference Kroger’s attempts to seek tax breaks from the Development Authority of Cobb that were invalidated by a Cobb judge last fall. The grocery chain has appealed as other parts of the $120 million project are underway.

Also under construction is the Sandy Plains Marketplace project. Ground-clearing has begun, and all that’s left of the old Mountain View school is the sign at the entrance.

Sandy Plains Marketplace

That project will include a Publix GreenWise Market as its anchor, and other tenants have been announced.

The current future land-use designation is public institutional, since it was a school site. The proposed amendment would change it to the Community Activity Center category that matches the rezoning change.

Some residents of an adjoining neighborhood expressed concerns about some aspects of the project, including a three-story self-storage facility that would be constructed near their property lines.

Another high-density East Cobb rezoning is on the proposed amendment list. That’s four acres on Olde Towne Parkway that were converted from Community Activitity Center to High Density Residential.

Commissioners approved rezoning to RM-12 for four-story townhomes that nearby residents said were too high and too intense for the area.

Cobb commissioners have proposed several future land use plan amendments. Bob Ott of District 2 in East Cobb is proposing changing 370 acres in the Powers Ferry-Terrell Mill-Delk Road area to a mixture of designations.

Currently the land (map below), which houses a number of commercial and multi-family developments, is designated for Community Activity Center, High Density Residential and Park/Recreation/Conservation (PRC).CP-2-1, Cobb future land use plan amendments

He wants that property to be reclassified to the following categories: Regional Activity Center/retail service, Regional Activity Center/high density residential, and Regional Activity Center/open space and recreation.

The area includes some of the planned Windy Hill-Terrell Mill Connector project and a proposed extension of the Bob Callahan Trail network along Rottenwood Creek.

Other proposed Comprehensive Plan amendments would designate land purchased by commissioners last year for future green space to PRC. They include properties on Ebenezer Road and part of the Tritt property next to East Cobb Park.

 

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East Cobb Biz Notes: More Sandy Plains Marketplace tenants include Bad Daddy’s Burger Bar

The teardown of the old Mountain View Elementary School is almost complete, and the construction signs around what’s left of it are hinting at what’s to come in what’s being called the Sandy Plains Marketplace mixed-use development.Bad Daddy's Burger Bar, Sandy Plains Marketplace

The anchor of the Fuqua Development project is a Publix GreenWise organic store, as noted here last month.

The Atlanta retail site ToNeTo is reporting that other tenants include several restaurants with growing presences in the metro area, including a Bad Daddy’s Burger Bar and MOD Pizza.

Food joints also include First Watch and Jim ‘N Nick’s Bar-B-Q and there’s going to be another Hollywood Feed, a boutique pet supply retailer, which also opened in East Cobb in January at Woodlawn Square.

Fuqua, which is the developer of The Battery Atlanta, developed a concept similar to the Sandy Plains Marketplace called the Kennesaw Marketplace. That’s recently opened and is anchored by a Whole Foods Market (prompting the closure of Harry’s on Roswell Road this time a year ago).

Last October Cobb commissioners gave the greenlight to rezoning the former Mountain View school grounds, on nearly 14 acres. Fuqua and East Cobb-based Brooks Chadwick Capital LLC also had to come back to the commission to get approval for a self-storage facility near the back of the property that was opposed by some residents of the adjacent Hunters Lodge neighborhood.

Grand opening

Flooring Atlanta has moved into East Cobb at 2214 Roswell Road, and is having a grand opening celebration Saturday from 11-3. There will be free food and drinks in addition to music, including a live Mariachi performance at 1.

Flooring Atlanta, the new name for what had been Carpet Surplus, also has showrooms in Kennesaw, Roswell and Norcross.

Business of the Year

The East Cobb Business Association has named EAST COBBER magazine its 2018 business of the year at a luncheon last week that surprised publisher Cynthia Rozzo.

She’s marking 25 years since beginning the monthly lifestyle magazine, and recently staged the 23rd EAST COBBER parade and community festival. Rozzo also will receive an ECBA Honorary Lifetime Membership.

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Every Sunday we round up the week’s top headlines and preview the upcoming week in the East Cobb News Digest. Click here to sign up, and you’re good to go!