The national wellness studio Pause has announced it’s opening a location this fall at Avenue East Cobb.
Services include cold plunge, floatation therapy, IV vitamin drip, cryotherapy, infrared sauna, contrast therapy, compression therapy, LED light therapy, and more.
The local owners, Lisa and Evan Benson, will be having a meet and greet at the Avenue plaza from 6-7 p.m. Wednesday.
The 3,000-foot-space (website here) will be located next to the Xfinity store (4475 Roswell Road, Suite 420) and is one of two new Georgia locations operated by the Bensons.
Other products to be available include the Osea skincare line, Le Labo bath products, and Rishi herbal tea.
Pause has five locations in Southern California, and is planning more in Florida, Bentonville Ark. and Nashville, in addition to Buckhead.
North American Properties, which manages Avenue East Cobb, said Pause is the 15th “permanent brand” to come to the retail center on Roswell Road over the last two years.
Pause was founded in 2016 in the Los Angeles area in what’s been termed the “experiential wellness” field and has been a “technology recovery partner” for the National Basketball Association, Major League Baseball and the Professional Golf Association Tour.
The company recently began to award franchise locations and according to Fitt Insider, Pause is “riding demand for sauna and cold plunge” in the boutique wellness industry.
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