Paper Mill Village

East Cobb Biz Notes: Primrose School expanding to Paper Mill Village; Hoyle’s sports bar opens and more

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Primrose School, East Cobb biz notes

A vacant lot between the shops and back offices at Paper Mill Village is being cleared for a new location of the early education Primrose School.

That’s the view from Moxie Burger for the Primrose School East Cobb at Paper Mill, and pre-enrollment is now underway. The address is 202 Village Parkway, and the phone number is 470-631-9327.

It will be the fourth Primrose location in the East Cobb area, along with East Lake (2065 Roswell Road), Sprayberry (2531 East Piedmont Road) and Lassiter (2821 Lassiter Road).

The former 120 Tavern at 1440 Roswell Road (across from Williamson Bros. BBQ) is now Hoyle’s Kitchen + Bar. Per www.tonetoatl.com, Hoyle’s general manager describes the new place as a “sports bar with a twist,” including an expanded outdoor patio. It’s open for lunch and dinner seven days a week, and aced its opening restaurant inspection.

Hoyle’s is one of the first new restaurants opening along the Roswell Road corridor of East Marietta ahead of the forthcoming opening of an I-75 interchange as part of the Northwest Corridor Project to be completed early next year.

A Waffle House opened earlier this year, right at that junction (and next to Frey’s Gin Road) and the Studio Movie Grill is slated to open soon in the same retail center recently vacated by Harry’s Marietta.

The Cobb Community Development Department recently issued licenses for the following new business in East Cobb:

  • Atlanta Autism Counseling, 4939 Lower Roswell Road (psychologist);
  • Body & Brain Yoga Tachi, 2595 Sandy Plains Road, Suite 9 (fitness trainer);
  • The Craft Beer Factory, 2145 Roswell Road, Suite 110 (package store);
  • Earth & Sky, 4191 Blackland Drive (painting artist);
  • Hammond Group, PC, 111 Village Parkway, Suite 2-200 (certified public accountant);
  • Marietta Technical Services, 3000 Johnson Ferry, Suite 201 (computer & data processing);
  • Motion Stretch Studio, 1255 Johnson Ferry Road, Suite 26 (fitness center);
  • Orangetheory Fitness Center, 2960 Shallowford Road, Suite 102 (fitness center);
  • Pivot Point Counseling, 3225 Shallowford Road, Suite 710A (family and individual counseling);
  • Skinsations, 1275 Powers Ferry Road, Suite 220 (medical clinic);
  • Trinity of Success Club, 3290 Ethan Drive (travel agency);
  • Tyiese Scarpa, 4475 Roswell Road, Suite 940 (shoe and accessories store);
  • Village Autism Center, 4994 Lower Roswell Road, Suite 10 (psychologist).

 

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EAST COBB RESTAURANT UPDATE: La Novia Taqueria hiring at Paper Mill Village

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La Novia Taqueria

We drove by Paper Mill Village this afternoon and saw that the much-anticipated opening of La Novia Taqueria (by Chas D’Huyvetter and his Moxie Burger venture) is getting closer.

While there’s no specific date that’s been announced yet (we’re placing a call and will update with that information when we get it) there is a hiring sign that’s been posted. On the Moxie Burger Facebook page, the following message was posted on Monday:

“Moxie’s girlfriend La Novia is gearing up for their opening. We are looking for hardworking responsible applicants. Help us spread the word.”

The La Novia space is next to Camp’s Kitchen and was formerly occupied by Valentino’s and Caffé Fortunato. The exterior has been repainted from its previous charcoal look.

La Novia Taqueria will be the fourth restaurant for D’Huyvetter, a Pope High School graduate who opened his first Moxie Burger at Paper Mill Village in March 2012, and has expanded to Shallowford and Trickum Roads and to Founders Square in downtown Roswell.

 

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