East Cobb restaurant update: La Novia Taqueria now known as Moxie Taco

It’s in the same location at Paper Mill Village (255 Village Parkway Suite 330), with the same hours and same menu, but a new name. From the Moxie Restaurant Group today comes this news:Moxie Taco

“In honor of our loyal and supportive East Cobb customers who have called it “moxie taco” from its development, we have decided to officially rename La Novia Taqueria! Come by for some hot cheese dip and a cold margarita to brighten up this dreary weather week.”

When La Novia Taqueria opened in 2017 the building that formerly housed Valenit’s restaurant and Caffe Fortunato and had been painted yellow. It’s now a gray shade.

The East Cobb taqueria scene also has grown, with the addition of Taqueria Tsunami last spring on Johnson Ferry Road.

The hours for Moxie Taco are daily, 11:30 a.m. to 9 p.m.

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East Cobb Biz Notes: Pet Supermarket opens at Pavilions at East Lake

Pet Supermarket Eastlake Pavilions, Eastlake Pavilions

A new location of the Pet Supermarket has opened at the Pavilions at East Lake (2100 Roswell Road), which has welcomed a number of new businesses in recent months.

The Pet Supermarket is located in the former Ski and Snowboard store, between A.J.’s Seafood and Poboys and SnowVville Shavery.

Also opening in the same retail center recently is an Emory HealthCare Clinic, a Burn Boot Camp women’s fitness center and Benchmark Physical Therapy.

La Novia Taqueria Open for Lunch

La Novia Taqueria, which opened on Nov. 7 in Paper Mill Village for dinner, is now serving lunch seven days a week: from 11:30 a.m. to 9 p.m. Monday-Saturday and from 11:30 a.m. to 8:30 p.m. Sunday.

Taking Another Road

High Road Craft Ice Cream, with headquarters in the West Oak Commons office park off Allgood Road, posted an interesting announcement on its Facebook page over the weekend: It’s getting off Facebook (where it has more than 25,000 followers), and using other social media channels and incorporating more offline methods of marketing:

“Facebook has become less about sharing and connecting. (We see your heads nodding). There’s a lot of anger in here. It’s divisive. Frankly, it sucks now (save for the cute pictures of the grandkids).”

The post also expressed frustration with figuring out Facebook’s advertising algorithm, calling its revenue model “a money pit” being dominated by larger companies.

Among the changes High Road plans for its revamped promotional efforts is to “prioritize face to face human interaction,” “use devices and digital technologies as tools, not lifelines or appendages” and to start a podcast after the first of the year.

High Road is still on Twitter (@highroadcraft) and Instagram (@highroadcraft) for now, but the bottom line, according to the post, is “to gun for more substance and less eye-candy.”

A number of readers said they don’t use those social media channels or listen to podcasts, and asked for an e-mail newsletter.

Also opening up in East Cobb

According to the Cobb Community Development office, the following new businesses were granted licenses last week:

  • Agape Recovery House, 3300 Woods Field Drive (business management);
  • Alexandra Hodgson, 328 Penny Lane (bookkeeping/accounting);
  • ANS Property Inspection, 3271 Normandy Circle (home inspection service);
  • Connico, 4960 McPherson Drive (business management);
  • Conscious Creations, 3860 Edenborough Place (mail order);
  • Judy’s Country Kitchen, 2745 Sandy Plains Road (restaurant);
  • Keystone Consulting, 302 Rolling Rock Road (consultant service);
  • La Pargo Shoes & More, 832 Wood Hollow Drive (retail clothing);
  • Marco’s Pizza, 2986 Johnson Ferry Road (restaurant);
  • Mountain Park Fitbody Bootcamp, 4750 Alabama Road (fitness trainer);
  • Pipes Mechanical, 831 Fern Street (plumbing contractor);
  • RB Estates, 3930 Summer Breeze Court (building contractor);
  • SiteMed North America, 1634 White Circle (physician);
  • Superior Chick Services, 2501 East Piedmont Road (business management).

EAST COBB RESTAURANTS UPDATE: Black Swan Tavern, La Novia Taqueria now open

Black Swan Tavern

Two new East Cobb restaurants we’ve been mentioning in recent weeks finally opened their doors this week.

The Black Swan Tavern (1401 Johnson Ferry Road, Suite 128, Merchants Festival Shopping Center), the first Cobb location for the Dunwoody Restaurant Group, is open for lunch and dinner daily, serving up traditional English pub fare, salads, sandwiches and a robust beer menu. Black Swan Tavern

La Novia Taqueria (255 Village Parkway, Paper Mill Village, Suite 330) is open for dinner daily and is the newest venture from the Moxie Burger ownership group, which operates the original location nearby in Paper Mill Village.

Both new places are located in spaces that have seen a number of restaurants come and go. The Black Swan Tavern is where Churchill’s Pub operated for many years. La Novia Taqueria is in space that once was Caffe Fortunato and Valenti’s.

They also are attempting to fill a gap menu-wise. The only other pub-style restaurants in East Cobb are Keegan’s on Shallowford Road at Johnson Ferry Road, and the Rose & Crown Tavern on Powers Ferry Road.

The taqueria concept is getting another go in East Cobb after the closure of Cheeky Taqueria at The Avenue (where Tin Lizzy Cantina is located now). The Taqueria Tsunami group based at the Marietta Square is making plans to convert the old Caribou Coffee location on Johnson Ferry, and recently opened a location in Sandy Springs.

The Taqueria Tsunami group of restaurants also includes Stockyard Burgers and Bones, which is slated to open next spring at The Avenue.

Here’s what the management The Black Swan Tavern says it’s trying to convey with its atmosphere:

“We believe in ‘snugness not smugness’ and want you to feel that this is part of your neighbourhood and after all we all need our ‘local’!”

The hours are 11:30 a.m.-1 a.m. Monday-Thursday; 11:30 a.m.-2 a.m. Friday-Saturday and 12:30 p.m.-midnight Sunday. Phone is 678-401-5286.

La Novia Taqueria is open 5:30- 9 p.m. seven days a week, phone 678-903-5858. The Moxie Burger group, which has a second East Cobb location on Shallowford Road and another in Roswell, is also stressing the “neighborhood gathering place” theme, ” . . . a place where families and friends of all ages can eat, drink, visit, and relax together.”

The dinner menu features 10 taco variations, including duck and chorizo, and there are soups, salads, full plates, a children’ menu and a drink menu with a variety of margarita options.

 

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EAST COBB RESTAURANT UPDATE: La Novia Taqueria hiring at Paper Mill Village

La Novia Taqueria

We drove by Paper Mill Village this afternoon and saw that the much-anticipated opening of La Novia Taqueria (by Chas D’Huyvetter and his Moxie Burger venture) is getting closer.

While there’s no specific date that’s been announced yet (we’re placing a call and will update with that information when we get it) there is a hiring sign that’s been posted. On the Moxie Burger Facebook page, the following message was posted on Monday:

“Moxie’s girlfriend La Novia is gearing up for their opening. We are looking for hardworking responsible applicants. Help us spread the word.”

The La Novia space is next to Camp’s Kitchen and was formerly occupied by Valentino’s and Caffé Fortunato. The exterior has been repainted from its previous charcoal look.

La Novia Taqueria will be the fourth restaurant for D’Huyvetter, a Pope High School graduate who opened his first Moxie Burger at Paper Mill Village in March 2012, and has expanded to Shallowford and Trickum Roads and to Founders Square in downtown Roswell.

 

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