East Cobb Biz Update: First Watch, Sleep Galleria openings announced

First Watch Johnson Ferry

A second East Cobb location of the First Watch breakfast/lunch restaurant concept will be opening in the fall.

That’s the latest word from the Bradenton, Fla., company, which has more than 400 restaurants in 28 states, including one at Sandy Plains MarketPlace.

The new eatery will be converted from a former Well Fargo Bank branch at 1080 Johnson Ferry Road, on an outparcel fronting the Shops at Woodlawn and that has been used as a COVID-19 testing location.

“Right now, they are working hard to get things finished in Marietta, Ga., with the projected opening date approaching in the fall,” said First Watch message sent to East Cobb News. “We always hope for the best and know our development team is knocking out that punch list to stay on schedule.”

First Watch, which also has a location on Cherokee Street in downtown Kennesaw, serves up a variety of breakfast and lunch items, specialty juices, coffees and teas.

The Johnson Ferry corridor is a competitive one for the breakfast/lunch concept, with Goldbergs Bagels in an adjacent building, as well as J. Christopher’s, Flying Biscuit and 101 Bagel Café.

A third metro Atlanta location of Sleep Galleria is set for a July opening at Merchant’s Walk, according to a company social media message.

Sleep Galleria, which opened in 2018, has existing stores in Acworth and Johns Creek.

The store will occupy a part of the former Stein Mart space, and a construction fence has been erected (see below).

The rest of the vacant space is listed as being the future home of Marshalls, but no formal announcement has been made.

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