Everest Spirits Superstore replaces Sherlock’s in East Cobb

A couple weeks ago, a reader told us that the long-standing Sherlock’s liquor store on Roswell Road in the East Lake area had been sold, but didn’t know what the new name would be.

We went by there earlier today and the new sign is up on the marquee: It’s called Everest Spirits, officially the Everest Spirits Superstore.

The Sherlock’s that had been on Ernest Barrett Parkway near Town Center Mall is the Everest Spirits and Wine Warehouse, and it opened under that new name in April 2024, per its Facebook page.

Nadeem Hirani, the new owner, told East Cobb News that a number of changes are in the works that customers will notice, including a new beer cooler with a beer cave featuring an increased product line, new red lights inside and outside the store “for better visibility and a secure shopping experience” and a revamping of the liquor and wine selection “to keep up our customers with new trends in the market.”

Hirani, who also owns the Town Center store, said he plans to add military and teacher discounts at the East Cobb location, along with monthly raffles and a new customer loyalty program.

He also said he is “keeping the same staff and adding more help to increase customer service and shopping experience.”

Sherlock’s opened in 1986 at several locations in metro Atlanta, including East Cobb, offering a large variety of wine, beer, spirits and cigars. There also were Sherlock’s stores in Decatur and Brookhaven that have since closed.

There remains a Sherlock’s Wine Shop on Northside Parkway in Buckhead. That’s where our reader was told to take his gift card that wasn’t honored when he wanted to use it at the East Cobb store, but before the Everest Spirits signs went up.

The Everest Spirits Superstore (2146 Roswell Road, at Robinson Road West) is open from 9 a.m. to 10 p.m. Monday-Thursday, 9 a.m. to 11 p.m. Friday-Saturday, and 12:30-8 p.m. Sunday.

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