How an East Cobb Waffle House aims ‘to keep our doors open’

East Cobb Waffle House

Like restaurants everywhere since the Coronavirus outbreak, the ubiquitous 24/7 Waffle House enterprise has had to scramble to accommodate mandatory dining-room closures and shelter-in-place orders while trying to stay in business.

After the Norcross-based company temporarily closed more than 600 restaurants—an unprecedented action in an unprecedented time—those that have remained open have a much smaller window of operations and staff.

There are nine Waffle Houses in the East Cobb area, and they’re all open for now, albeit with limited hours, typically from early in the morning to mid-afternoon.

The Waffle House on Sandy Plains Road at Post Oak Tritt Road is open seven days a week from 7 a.m. to 3 p.m., and with barely a skeleton crew, consisting of manager Nancy Lynne Newton and three servers.

That’s it.

“I’m the cook, and on my days off, I volunteer to cook,” Newton said.

All of her workers on the second and third shifts—evenings and overnights—are on unemployment, at the very least until restaurants can resume some semblance of dining-room service.

Newton doesn’t know when that might be. Georgia’s shelter-in-place order limiting restaurants to takeout, pickup and delivery only has been extended to April 30, and the state’s public health emergency is due to expire on May 13.

Those orders could be extended again, as the state grapples with a COVID-19 caseload that’s approaching 20,000 and nearing 700 deaths.

At the Sandy Plains Road Waffle House, business “has definitely gone down,” Newton said.

“We are remaining optimistic. We’re doing everything we can to work with the community, and to keep our doors open.”

As an example of the former, she said some customers have donated to an “Adopt-A-Hero” program set up by Waffle House, to pay for the meals of medical workers and first responders.

Recently a police officer was a beneficiary of that generosity, and picked up a free meal—to go, of course.

“We want to do anything we can to help people like that,” Newton said.

Letting the public know her restaurant is open has been a big challenge. The parking lot is practically empty, but makeshift signs in the windows alert the public about its opening hours and the phone number to place an advance order.

Newton said customers can do that, or they can show up and order while in the store. The full menu also is available.

The store also has family-oriented specials—4 All-Star Special breakfasts and hashbrown bowls for $30 is just one. And if five families or more from a neighborhood get together and order at once, someone from Waffle House management will provide delivery.

Newton said to address safety and hygiene concerns, all caterings are individually wrapped. The restaurant is thoroughly cleaned “every hour on the hour” and after customers leave.

She said customers “have been absolutely phenomenal” about observing social distancing guidelines” while they are inside.

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