
Submitted information:
Cobb Community Foundation (CCF) is reminding local nonprofits that the deadline to apply for the 2025 Match Magic: Cobb’s Holiday Giveathon is this Wednesday, July 30 at 5:00 p.m. The program offers an opportunity for Cobb-based charitable organizations to supercharge their year-end fundraising efforts and receive matching funds based on what they raise.
Match Magic is more than just a fundraising campaign—it’s a visibility boost, a donor acquisition strategy, and a platform to amplify impact. Participating nonprofits receive a customized online donation portal, a feature in a printed and digital gift guide distributed to thousands of Cobb residents courtesy of the Marietta Daily Journal, and access to a multi-channel marketing campaign managed by a strategic communications firm. Last year, one nonprofit raised over $95,000 and received an additional $10,800 in matching funds through the program.
Feedback from 2024 participants was overwhelmingly positive:
- 76% reported receiving larger gifts from existing donors.
- 64% gained new donors.
- 68% reached new audiences.
- 100% said the effort was worth it.
“This isn’t just about the match,” said Shari Martin, President and CEO of Cobb Community Foundation. “It’s about helping nonprofits expand their donor base, increase visibility, and end the year with meaningful momentum.”
To be eligible, nonprofits (or their fiscal sponsors) must serve Cobb County residents and be recognized as 501(c)(3) organizations. Applications, training videos, and additional resources are available on the CCF website at https://cobbfoundation.org/non-profits-atlanta-marietta-ga/apply-for-a-grant-atlanta-marietta-ga/.
“We don’t want any eligible nonprofit to miss this opportunity,” Martin added. “If you support a nonprofit serving Cobb County, please reach out to them to make sure they’ve either applied or are working on their applications!”
Related:
- Wheeler HS brothers lead The Sandwich Project summer effort
- Davis Direction Foundation co-founder speaks in East Cobb
- Center for Family Resources holds Client Achievement Night
- Rotary Club of East Cobb to stage 20th Dog Days Run
- East Cobb faith communities participate in Habitat project
- East Cobb National Charity League aids The Sandwich Project
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