One of East Cobb’s premier shopping destinations underwent new management in 2021, with most of the major changes set to take place in the new year.
Poag Shopping Centers announced in July a joint venture partnership with North American Properties of Atlanta, which was the developer of Avalon in Alpharetta and has overhauled Colony Square and Atlantic Station in Midtown.
The major changes include creating a “downtown atmosphere” The Avenue East Cobb featuring upscale “chef-driven” dining, a central lawn, more events and a concierge service.
NAP has ramped up the event schedule with regular movie screenings, a Fall Fest and more holiday festivities.
NAP’s objective in managing day-to-day operations of the 230,000-square-foot retail center is “to create a socially magnetic place that pulls people together to hang out and connect with community.”
The Avenue East Cobb opened in 1999 on the site of a former driving range on Roswell Road.
Last year Chain Store Age named The Avenue East Cobb one of its “Top 10 Comeback Centers” after weathering closures due to COVID-19.
