East Cobb is home to a myriad of fitness, health and wellness studios.
What’s new to the area is the emerging genre of businesses and treatment centers offering electrical muscular stimulation (EMS) therapy.
Among them is Strongvibe, an independent studio at Paper Mill Village that’s had a soft opening for several weeks and which will hold a grand opening Oct. 19.
(Another new EMS studio in East Cobb is BODY20, a franchise at Woodlawn Point Shopping Center.)
Strongvibe owner Erica Manning said her business offers one-to-one personal training for clients who haven’t worked out for a while and those with chronic pain whose ability to work out is limited.
Electrical muscular therapy involves the transmission of mild electrical pulses to treat injured, weak or diseases muscles.
Manning said she came up with the name for her studio because “I wanted to describe what you feel and what you’re getting.”
Clients schedule 20-minute customized workouts, ideally twice a week, to stimulate muscles in their arms, legs, and abdominal areas.
They are connected to a vest-like device that sends currents into muscular areas to produce 85 contractions per second, activating most major muscle groups in the body at the same time.
For those who have difficulty with high-impact exercise, the aim of EMS is to help develop muscle tone and strength for anyone at any fitness level, including the aging dealing with the effects of osteoporosis.
“I like the idea of helping people who can’t do those intense workouts,” said Manning, who has a marketing background and who is certified as a personal trainer and in EMS.
Among them is her grandmother, who suffered from hard falls and needed therapy to stabilize her body. She’s in a chair the entire time of her workouts, and Manning said after a month her back pain was gone.
In addition to the EMS equipment, Strongvibe has a treadmill and dumbbells as well as a rowing machine.
Manning said her emphasis is on customizing workouts for clients to make sure they’re getting exactly what they need. Like many fitness studios in the area, membership is required, and Strongvibe is offering a free introductory session.
“I’m not just trying to get them through the door,” she said. “I love to be part of their journey.”
She also wants to stress community ties. She and her husband, who works from home in the marketing field, moved to East Cobb from Smyrna and have children ages 14, 12 and 10.
The Oct. 19 grand opening is from 5-7 (more info and RSVP here) and includes giveaways, demos, food and wellness information from Plasker Chiropractic, Meridian Health and Wellness and more.
Strongvibe is located at 147 Johnson Ferry Road, Suite 4110. Phone: 770-573-4010.
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Strongvibe is located at 147 Johnson Ferry Road, Suite 4110. Phone 770-573-4010.
