The Picture Show at Merchant’s Exchange (4400 Roswell Road), which had a grand-reopening in March, a week before the COVID-19 crisis began, announced this week that it’s going to start screening movies once again on Aug. 21.
Those films and a schedule are forthcoming, but the decision to reopen is part of a phased approach by the cinema’s owner, Picture Show Entertainment, which operates 12 theaters across the country.
Its theaters in Grand Junction, Colo., reopened in June, and the East Cobb location is one of six following suit next Friday.
Capacity will be limited to at most 50 percent. Moviegoers will be required to wear masks in general areas but can take them off when seated for their films.
Cash won’t be accepted at the theater, there will be limited restroom capacity and patrons will be asked not to congregate in the lobby.
More reopening guidelines and information can be found here.
The Picture Show at Merchant’s Exchange had undergone a major $1 million renovation and reopened its doors a week before being forced to close due to COVID-19.
In recent weeks, GTC Merchants Walk Cinema (1301 Johnson Ferry Road) has screened films for private parties of up to 20 people making reservations in what it calls By Appointment Only. Many of those sessions, which are shown on Friday, Saturday and Sunday only, are sold out well in advance.
The Movie Tavern (4651 Woodstock Road) reopened in mid-June, screening a variety of classic movies. Earlier this month management announced that “although classic films are enjoyable on the big screen, nothing compares to seeing a new movie at the theatre opening weekend. So, we’ve decided to put a pause on past movies and await the return of the blockbuster in a few weeks and have an even bigger reopening.”
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