KSU gym to become VyStar Arena in $4M naming-rights deal

KSU gym to become VyStar Arena in $4M naming-rights deal

The Kennesaw State University Convocation Center, where Cobb County high school graduations take place, will take on additional branding soon.

The KSU Athletics Association and VyStar Credit Union announced a $4 million, 10-year partnership Tuesday to rename the interior of the facility after the financial institution.

“The new VyStar Arena will serve as a symbol of shared values and a space where school pride, progress and connection come together,” KSU said in a release Tuesday.

KSU basketball and volleyball teams compete there in NCAA Division I competitions and Conference USA.

The partnership includes ticket discounts for sporting events for military members and first responders, as well as additional game-day events and experiences for students and other participants.

The KSU Convocation Center, which opened in 2005, seats more than 3,800 people.

VyStar is based in Jacksonville, Fla., and has 78 locations Florida and Ge0rgia including Smyrna, Suwanee and Peachtree Corners.

 

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