Submitted information:
The Jim Ellis Automotive Group is proud to announce its ninth annual Holiday Giving Campaign, continuing its tradition of giving back to the Atlanta community. This year, Jim Ellis Automotive will partner with MUST Ministries, a nonprofit organization dedicated to providing food, shelter, clothing, job assistance, mental and primary healthcare services and more to our local neighbors in need.
Together, Jim Ellis Automotive and MUST Ministries aim to spread hope and care throughout this holiday season, helping those who need it most.
Every year, Jim Ellis Automotive selects a local charity to support with a Holiday Giving Campaign. MUST Ministries (MUST) is its 2025 recipient. From Nov. 29, 2025 to Jan. 2, 2026, a portion of every new or pre-owned vehicle sold at any of the 21 Jim Ellis family-owned-and-operated dealerships will be donated to MUST. Through campaigns like this, Jim Ellis Automotive has provided over $525,000 in support to community-focused organizations.
MUST has been supporting the metro Atlanta community since 1971, helping individuals and families experiencing homelessness and poverty across nine metro Atlanta counties. Through 54 years of service, MUST meets the needs of more than 55,000 people a year through food, housing, mental and primary healthcare, workforce development, clothing and other programs.
The organization believes that there is no one service that brings people out of poverty or homelessness, so instead, they aim to treat the root causes along with the urgent symptoms of poverty. This means providing critical resources for immediate family needs as well as long-time support for a lasting path to stability.
“At Jim Ellis Automotive, caring for our community is part of who we are,” said Stacey Ellis Hodges, vice president of the Jim Ellis Automotive Group. “The holiday season reminds us of the importance of compassion and generosity, and partnering with MUST Ministries gives us the opportunity to help bring hope and support to those who need it most. Together, we’re working to make a positive difference and strengthen families across our community.”
“MUST Ministries is incredibly proud and grateful for this partnership with Jim Ellis Automative. Also celebrating 54 years of serving our community, Jim Ellis Automotive and MUST Ministries both believe in the power of giving back. This campaign will help fund MUST’s life-changing and often life-saving mission of making sure no one – from a young child to an elderly veteran – is without basic needs nor hope for stability,” said MUST Ministries President & CEO Dr. Ike Reighard.
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