East Cobb restaurant update: Super Chix opens at Avenue

The fast casual chicken franchise Super Chix opened its third location in Georgia Monday at Avenue East Cobb, the retail center announced.

As we noted earlier this year, the eatery is occupying the former Victoria’s Secret space (3,800 square feet) andthe franchisee is East Cobb resident Missy Newks.

The Texas-based company serves grilled chicken sandwiches (which the chain dubs “The Last True Chicken Sandwich”), hand-cut fries and frozen custards (menu here).

The flavor options for the chicken sandwiches, salads and tenders include Nashville Hot, Cheesy BBQ, Buffalo Ranch, Blackened Cajun, Crispy Avocado and Cordon Bleu.

In addition to the fries, Super Chix also serves fried pickles, and coleslaw and kids’ meals.

The frozen custards are available in cups, cold fusions, shakes and pints. Flavors include Strawberry Cheesecake, Cookies n’ Cream, Butterfinger, English Toffee, and Reese’s Peanut Buttercup.

Super Chix is the fourth restaurant/eatery to open at Avenue East Cobb since the retail center’s overhaul, joining Round Trip Brewing Co., Peach State Pizza and Press Waffle Co. The existing Tin Lizzy’s also expanded to include a game bar with food service from the main restaurant.

It’s also the latest fast-casual chicken eatery in what’s becoming a competitive market in East Cobb. In April, Howlin’ Willy’s, a hot-chicken concept from Willy’s Mexicana Grill, opened at Pine Straw Place.

Guthrie’s Chicken will be opening in a drive-through-only capacity at the intersection of Lower Roswell and Johnson Ferry roads. Construction work is nearing completion but a specific timetable hasn’t been announced.

Super Chix hours are daily from 10:30 a.m. to 9 p.m., and online ordering is available.

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