East Cobb Biz Update: Ashley HomeStore closes; BODY20 opens

Ashley HomeStore closes East Cobb

A reader alerted us to the departure of the Ashley HomeStore at the East Cobb Crossing Shopping Center (4281 Roswell Road), and the above photo is what we saw when we went by.

The largest home furnishing retailer in the country had been operating at East Cobb Crossing since 2016, and also has stores in the Cumberland area and Alpharetta in north metro Atlanta in addition to the Town Center vicinity.

The Shopping Center Group, which leases space at East Cobb Crossing, lists the former Ashley space as having 19,230 square feet.Ashley HomeStore closes East Cobb

Like many retailing chains, Ashley closed locations in the wake of the COVID-19 pandemic, and has been opening others as it makes significant changes.

Last year, the Ashley HomeStore concept was rebranded as “Ashley” and indicatec that stores in several metro areas, including Atlanta, will “undergo the refresh” amid more expansion.

According to Business of Home, a major reason for the rebrand is an attempt to reach younger customers and to “enhance the overall customer experience.”

Those marketing efforts include offering “experiential events” featuring live music with an emphasis on driving social media impressions and engagement.

BODY20 Ribbon-Cutting East Cobb
Owner Gene Chayevsky cuts the ribbon for the new BODY20 fitness studio. Photos courtesy ECBA.

Body20 Ribbon-cutting

BODY20, a national fitness franchise specializing in wearable, electro-muscle stimulation workouts, held a formal opening and ribbon-cutting on Jan. 11 with the East Cobb Business Association.

Located at Woodlawn Point Shopping Center (1100 Johnson Ferry Road, Suite 270), BODY20 offers one-on-one technology training provided by a personal BODY20 certified coach to customers of all fitness levels.

Workouts are 20-40 minutes, featuring  and are designed to improve strength and cardio results.

The East Cobb owner is KLW Fitness, a franchise run by veteran entrepreneur Gene Chayevsky, who is planning seven BODY20 locations in metro Atlanta.

BODY20 is a membership-based business with a variety of joining options. The studio offers a complimentary demo session. To sign up visit the studio’s website or call (770) 450-6127.

BODY20 Ribbon-Cutting East Cobb

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