A new location of the Pet Supermarket has opened at the Pavilions at East Lake (2100 Roswell Road), which has welcomed a number of new businesses in recent months.
The Pet Supermarket is located in the former Ski and Snowboard store, between A.J.’s Seafood and Poboys and SnowVville Shavery.
Also opening in the same retail center recently is an Emory HealthCare Clinic, a Burn Boot Camp women’s fitness center and Benchmark Physical Therapy.
La Novia Taqueria Open for Lunch
La Novia Taqueria, which opened on Nov. 7 in Paper Mill Village for dinner, is now serving lunch seven days a week: from 11:30 a.m. to 9 p.m. Monday-Saturday and from 11:30 a.m. to 8:30 p.m. Sunday.
Taking Another Road
High Road Craft Ice Cream, with headquarters in the West Oak Commons office park off Allgood Road, posted an interesting announcement on its Facebook page over the weekend: It’s getting off Facebook (where it has more than 25,000 followers), and using other social media channels and incorporating more offline methods of marketing:
“Facebook has become less about sharing and connecting. (We see your heads nodding). There’s a lot of anger in here. It’s divisive. Frankly, it sucks now (save for the cute pictures of the grandkids).”
The post also expressed frustration with figuring out Facebook’s advertising algorithm, calling its revenue model “a money pit” being dominated by larger companies.
Among the changes High Road plans for its revamped promotional efforts is to “prioritize face to face human interaction,” “use devices and digital technologies as tools, not lifelines or appendages” and to start a podcast after the first of the year.
High Road is still on Twitter (@highroadcraft) and Instagram (@highroadcraft) for now, but the bottom line, according to the post, is “to gun for more substance and less eye-candy.”
A number of readers said they don’t use those social media channels or listen to podcasts, and asked for an e-mail newsletter.
Also opening up in East Cobb
According to the Cobb Community Development office, the following new businesses were granted licenses last week:
- Agape Recovery House, 3300 Woods Field Drive (business management);
- Alexandra Hodgson, 328 Penny Lane (bookkeeping/accounting);
- ANS Property Inspection, 3271 Normandy Circle (home inspection service);
- Connico, 4960 McPherson Drive (business management);
- Conscious Creations, 3860 Edenborough Place (mail order);
- Judy’s Country Kitchen, 2745 Sandy Plains Road (restaurant);
- Keystone Consulting, 302 Rolling Rock Road (consultant service);
- La Pargo Shoes & More, 832 Wood Hollow Drive (retail clothing);
- Marco’s Pizza, 2986 Johnson Ferry Road (restaurant);
- Mountain Park Fitbody Bootcamp, 4750 Alabama Road (fitness trainer);
- Pipes Mechanical, 831 Fern Street (plumbing contractor);
- RB Estates, 3930 Summer Breeze Court (building contractor);
- SiteMed North America, 1634 White Circle (physician);
- Superior Chick Services, 2501 East Piedmont Road (business management).
