2023 Cobb Youth Leadership class includes East Cobb students

Seven students from high schools in East Cobb have been named to the 2023 class of Cobb Youth Leadership, a development program from high school juniors.Cobb Chamber annual golf tournament

The Cobb Chamber of Commerce said in a release that the program is sponsored by the Leadership Cobb Alumni Association and Children’s Healthcare of Atlanta and includes interactive participation.

The students recently had their orientation session and will be introduced to community leaders and activities in public safety, public service, business and entrepreneurship, arts and culture, health and sports and armed forces:

“Through six evening programs during the course of the school year participants in the CYL program are introduced to local, state, and national leaders. They also receive information on the responsibility, ethics, and tools for effective leadership, as well as potential career paths for after graduation. The monthly programs run from August through April. They cover topics such as community service, arts & culture, armed forces, and business. Students also participate in one overnight retreat where they focus on team building and personality inventories.”

This year there are 55 students participating, and they include the following from East Cobb schools:

  • Josh Markwood and Kali Sweeney, Wheeler High School
  • Aidan Matthews, Walton High School
  • Ryan Duckett, Lassiter High School
  • Sam Moon and Rebekah Ives, Sprayberry High School
  • Dylan Tolchinski, Pope High School

 

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Cobb Chamber seeking 2023 Citizen of the Year nominations

East Cobb Citizens of the Year 2022
Judy Boyce (center) and her late husband, former Cobb Commission Chairman Mike Boyce, were the 2022 East Cobb Citizens of the Year.

Submitted information:

The Cobb Chamber is now accepting nominations for the 2023 Citizen of the Year Awards. The Citizen of the Year Awards, created by Cobb County civic clubs and co-sponsored by the Cobb Chamber Area Councils and Cobb County business associations, have annually been presented to extraordinary individuals for the work they have done in Cobb County.

Awards are given to deserving individuals based on nine local area nominations: Acworth, Austell, East Cobb, Kennesaw, Mableton, Marietta, Powder Springs, Smyrna, and West Cobb. Given to honor an individual whose impact through the years will be recognized and regarded with pride throughout the area as a role model, these outstanding citizens are chosen for their definable, exceptional deeds, with which he or she has made their community a better place to live.

Nominations are now open through Friday, September 29 at https://tinyurl.com/4vdexdk4.

The presenting sponsor is Capital City Bank. For more information on the Citizen of the Year Awards, contact Katie Guice at 770-859-2334 or kguice@cobbchamber.org

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Town Center community accepting nominations for Townie Awards

Town Center community accepting nominations for Townie Awards

Submitted information:

Town Center Community has announced nominations are open for the 2023 Townie Awards. The annual ceremony recognizes community members, leaders and businesses for contributions to Town Center Community, one of the most accessible and prosperous areas in metro Atlanta.

“From transformational projects and innovation to economic prosperity and growth, we have so much to celebrate,” said Tracy Styf, executive director of the Town Center CID. “Our success depends on the people who make Town Center a community, and these awards are our chance to say thank you.”

Award categories include:

Community Champion

This category recognizes an individual or organization who has made significant contributions to Town Center and the community at large. Through evident commitment to the betterment of the community in all they do, it acknowledges efforts to make Town Center Community a vibrant place for the future.

Commercial Champion

Awarded to a commercial property owner and/or business located within Town Center CID’s district, this category celebrates community involvement to create a thriving Town Center. Whether through investment, relocation or community engagement, it recognizes work that advances Town Center CID’s vision of connecting commerce, retail, restaurants, parks, trails and residential communities.

Town Center Champion

This category honors an individual or organization who is a Town Center Community ambassador, contributing to the legacy of creating a vision for a more prosperous future that will impact generations to come.

“These awards are about partnership which is even reflected in the award’s design,” said Jennifer Hogan, director of community for the Town Center CID. “It was through our partnership with KSU and the Master Craftsmen Program that we were able to procure a beautiful, customized design that speaks directly to Town Center Community’s vision to integrate infrastructure with natural elements and spaces.”

Nominations are open until Oct. 13, and winners will be announced at the State of the District event on Oct. 24, 2023. Award submissions can be completed online by visiting towncentercid.com/surveys-events.

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Faced The Facial Studio to hold The Avenue East Cobb opening

 

Faced The Facial Studio opening The Avenue East Cobb

The Atlanta-based skincare studio Faced The Facial Studio will open its fourth location at The Avenue East Cobb on Sept. 8.

It’s moving into the former Ansley Real Estate space (4475 Roswell Road, Suite 200), next to the forthcoming Barnes & Noble store.

The grand opening takes place from 5-8 p.m. on Friday, Sept. 8, and include introductory offers, product demonstrations and meeting the staff, along with refreshments and skincare expertise.

Faced The Facial offers skincare services that include routine facials (starting at $90), steam and extractions, microdermabrasion and LED light therapy and more.

The studio also offers monthly memberships that include savings, discounts on skincare products priority booking and other perks.

Faced The Facial is an Atlanta-based company founded by Ansley Bowman, and that has three other locations, all in the city—Buckhead Village, Morningside Village and the Westside Provisions District.

She formerly worked in the fashion industry in New York. Faced The Facial also has produced a number of branded skincare products that are available at its locations.

Customers can go online and book individual and group appointments that begin on Sept. 10, and purchase gift cards.

The new location at The Avenue East Cobb will be open seven days a week, from 10 a.m. to 9 p.m. Monday-Friday and from 9 a.m. to 5 p.m. Saturday-Sunday.

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East Cobb Biz Scene: Dance Stop Studios starts 50th year

Dance Stop Studios starts 50th year
A solo dancer performs at a Dance Stop Studios open house Saturday. ECN photos and video.

The family feel among the Dance Stop Studios staff isn’t just a slogan or a talking point.

Many of the top instructors at the East Cobb dance instruction studio took classes there when they were kids, and returned as adults.

“They started with us when they were young and came back because they love the children,” said owner Lynette Strickland, who opened her business in a small former house in East Marietta near the Big Chicken in 1974.

One of the oldest locally-run businesses in East Cobb opened for its 50th season on Monday.

Operating for the last dozen or so years at the Merchants Exchange Shopping Center on Roswell Road, Dance Stop threw a bit of a bash for itself and the public on Saturday.

In addition to tours and refreshments, some current students performed demonstrations of their routines. Others showed up in their dancing clothes anyway.

Dance Stop offers dance classes to youths and adults in jazz, tap dance, ballet and other genres, as well as specialty classes for yoga, Zumba and Barre enthusiasts.

Strickland said the business has anywhere from 600-800 participants taking part in Dance Stop activities.

While many of the students come for exercise and enjoyment, those with other ambitions take part in the Dance Stop Company, a non-profit that started in 1980. It conducts auditions and holds performances for the public at larger venues, as well as at assisted living centers and for special events.

Strickland moved Dance Stop from its original location to a nearby building seeking more space, then to Merchants Walk as the East Cobb area began growing along the Johnson Ferry corridor.

“We’ve outgrown every place we had,” she said. “As East Cobb came out this way, we did too.”

She previously had two other Dance Stop locations in the East Cobb area that have been consolidated into the current location, which has four separate dance floors and a refreshment area near the front lobby.

Dance Stop Studios starts 50th year

Ray Hall, a former student who’s an associate director and instructor, trained with the School of American Ballet and the Alvin Ailey Dance Theater in New York.

Julia May is another former Dance Stop student whose daughter is following her in her footsteps.

Kathy Pickle, who’s taught at Dance Stop for 30 years, came from California, where she worked in the film industry as a dancing double for actress Berrnadette Peters and was with the famed June Taylor Dancers.

“They’re just fabulous teachers,” Strickland said. “They know our style.”

When the COVID-19 pandemic closed Dance Stop, Strickland and her staff taught classes via Zoom for some time.

“It was difficult,” she said, noting dance recitals and other company performances were also called off in 2020.

The following year, “we saw a decline in the number of our young students, but it’s picking up.”

When asked about her own longevity in a demanding business, Strickland doesn’t hesitate to answer—with a beaming smile.

“One thing about this job—it’s just so much fun,” she said. “We have great students and I work with people I love. They love it as much as I love it.

“We are a family.”

Dance Stop Studios starts 50th year
Dance Stop Studios staff, L-R: Aimee LaBrecque; Mycheal LaBrecque; owner Lynette Strickland; Kathy Pickle; Ray Hall.

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Tickets go on sale for The Avenue East Cobb cocktail event

The Avenue East Cobb jewel box
Renderings of The Avenue East Cobb’s dining space in the forthcoming “jewel boxes.”

As we posted last month, The Avenue East Cobb will be unveiling its new plaza on Sept. 7 with a cocktail celebration.

Today, tickets went on sale for the event, which lasts from 6-9 p.m., which costs $75 a person, with all proceeds being donated to MUST Ministries.

There will be food samplings from new restaurants, an open bar with bourbon tastings, music and other entertainment. Attire is cocktail-appropriate, what North American Properties, The Avenue’s management company, describes as “garden party chic.”

The Plaza is the centerpiece of the retail center’s redevelopment, which has been underway since last December.

The public square will include a music stage and dining areas near the new “jewel box” restaurant space, which includes Press Waffle Co., as well as Peach State Pizza, which is moving into the former Stockyard Burgers & Bones space.

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PHOTOS: MarketPlace Terrell Mill Kroger ‘Superstore’ opens

PHOTOS: MarketPlace Terrell Mill Kroger 'Superstore' opens
Elected officials and Kroger representatives christened the new store on Powers Ferry Road Wednesday morning. ECN photos and video

After years of anticipation, a Kroger “SuperStore” opened at the MarketPlace Terrell Mill development in East Cobb Wednesday with an early-morning celebration.

Before they headed off to school, cheerleaders and a pep band from Wheeler High School set the tone for the festivities, which included a special dedication to the supermarket chain’s partnership with local schools.

After elected officials and Kroger executives spoke, they cut the ceremonial ribbon, then ushered onlookers inside to have a first look at the 90,000-square-foot store, Kroger’s first locally of such an expanded concept.

The store, which also includes a gas station, is the centerpiece of the redevelopment that includes apartments, fast-casual restaurants and small retail, and touted as a catalyst for improvements along the Powers Ferry Road corridor.

Victor Smith, Kroger’s Atlanta division president, thanked former Commissioner Bob Ott and Powers Ferry Corridor Alliance president Patti Rice, among others, “for helping to make this happen.”

MarketPlace Terrell Mill Kroger ‘Superstore’ opens

He said Kroger is investing $38 million in the project, which has expanded “everything” from its recently closed store just down Powers Ferry Road.

Ott, who lives nearby and who served three terms as District 2 commissioner until 2021, said “it’s been a long time coming.”

The nearly 24 acres at Powers Ferry and Terrell Mill Road previously housed some office, retail and restaurant space that was aging. The Kroger at 1311 Powers Ferry Road sits on the former site of Brumby Elementary School, which relocated to Terrell Mill Road in 2018.

“We started talking about [redevelopment] during the economic downturn,” he said. “For a while I wasn’t sure it was going to happen.”

Commissioners rezoned the land in early 2018, with plenty of community support. The $120 million project was developed by Eden Rock Real Estate Partners, with two restaurants set to open soon that will fill up all the space at MarketPlace Terrell Mill.

The Development Authority of Cobb County approved issuing $35 million in revenue bonds for the part of the project containing the Kroger store, because it was listed on the county’s roster of redevelopment properties.

East Cobb resident and former Cobb Commission Chairman candidate Larry Savage challenged the tax breaks, which were initially invalidated in Cobb Superior Court.

While the case was on appeal, Kroger said it might not go ahead with the MarketPlace Terrell Mill store if it lost in court.

But in June 2019, the Georgia Supreme Court upheld the tax breaks, which exempt Kroger completely in the store’s first year of operation. Kroger will gradually pay an assessed tax value phased in over a 10-year period, rising by 10 percent each year.

(According to Cobb tax records, the Development Authority is listed as the owner of the 10.8 acres on which the Kroger project sits, and it has an appraised value of nearly $12 million).

For a time, supporters of the project worried their aspirations may not be realized.

“Never!” Rice said when asked if she thought this day would come. “I’m just so happy. They said it would be the last thing to go in. It’s beautiful.”

“It’s fresh. It’s new. It’s got a lot of product,” Ott said.

MarketPlace Terrell Mill Kroger ‘Superstore’ opens

MarketPlace Terrell Mill Kroger ‘Superstore’ opens

MarketPlace Terrell Mill Kroger ‘Superstore’ opens

Customers pass by a specially-designed mural of local landmarks at the entrance, leading into a cornucopia of fresh-cut flowers, an abundance of produce offerings and fully stocked sushi, delicatessen, bakery and meat and seafood counters.

There’s also a location of Murray’s Cheese Shop, which has 42 spots in metro Atlanta, including Kroger stores at Parkaire Landing and the Pavilions at East Lake in East Cobb.

Aisle after aisle after aisle are loaded name-brand foods, frozen goods, personal care and household products, toiletries and pet food. (The store is still waiting for a retail beer and wine sales license.)

Kroger officials handed checks to organizations that help to feed those in need, including its own Zero Hunger, Zero Waste Foundation.

Smith said that’s part of Kroger’s “unwavering commitment to our purpose—to help feed the human spirit.”

The vacated Kroger store at Powers Ferry and Delk Road that served the community for 42 years had been proposed for apartments earlier this year.

The Marietta City Council approved rezoning for 322 units in April, but Mayor Steve Tumlin vetoed the project.

Ott said he’s confident that that property will be redeveloped eventually, and “it will become something great.”

The MarketPlace, he said, has inspired other improvements in the area, including the redevelopment of Restaurant Row, with the Rose and Crown Tavern relocating back there soon.

Tasty China Restaurant is also moving from the Franklin Gateway to property that once housed the La Frontera Restaurant on Powers Ferry Road.

Cobb Commission Chairwoman Lisa Cupid said that “renewal does something. It energizes community and inspires confidence.”

MarketPlace Terrell Mill Kroger ‘Superstore’ opens

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Editor’s Note: East Cobb businesses and community-building CD

East Cobb businesses and community building
Butch Carter, his wife Kimberly Shea-Carter and MUST Ministries CEO Ike Reighard at the July ECBA luncheon.

Shortly after launching East Cobb News six years ago, I joined the East Cobb Business Association.

It made common sense as a first-time business owner to meet others for networking, referrals, and doing some business.

What I didn’t know was the extent to which many of these small-business owners go to serve their communities.

As in really serving their communities.

After a corporate sales career, ECBA member Butch Carter in 2013 became the owner of Honest-1 Auto Care in East Cobb and Johns Creek, and where I’ve happily had my vehicles serviced over the years.

But like many business owners I’ve come to know through ECBA and elsewhere, that’s only the start of what Carter means for the community.

He’s also the current president of the Rotary Club of East Cobb, which next weekend will stage its biggest fundraiser, the Dog Days Run.

The Rotary Club is involved in charitable work in this community and beyond to an amazing degree, and has set a goal of raising $100,000 from that event that it will give out to more than 20 non-profit organizations.

Carter touched on this effort earlier this month at the ECBA regular business luncheon, which was themed around the ideas of business and community building.

“We’re typical of a lot of small businesses in East Cobb in that we give back to the community,” Carter said.

He calls what he advocates “cause marketing” and at the luncheon representatives of other Cobb non-profits spoke, including Shelly Owen of the Cobb Community Foundation, which she says connects “donors who care with causes they like.

“We’re not the fixer of the problem, but we’re the convener of those who can.”

She said the CCF last did an extensive human needs assessment in 2019, right before the COVID-19 pandemic, and will be conducting another one this fall.

CCF helps connect major and corporate donors with its Corporate Community Champions program.

“It’s an awesome way to connect with others in the community,” Owen said.

On a small-business scale, Honest-1 is involved in efforts to raise awareness for breast cancer that started by selling pink wiper-blades.

He urged his fellow business owners to think creatively about how they can help, by donating items or products or services from their businesses, as well as expertise.

An Air Force veteran, Carter has has held cookouts for veterans at his shop on East Cobb Drive and has supported the work of United Military Care, an East Cobb non-profit that assists veterans and next weekend will have its We CARE Vet Fair at the Cobb Civic Center.

It’s a place for veterans who need services, help navigating the Veterans Administration bureaucracy, and basic assistance with food, housing and medical care.

Leenie Ruben, a retired marketing professional who does community outreach for United Military Care, has found the value of associating with the ECBA, and attends many events.

She said at the luncheon that the work of UMC continues to grow, with the ranks of veterans in Cobb County swelling to more than 44,000.

Another longtime ECBA member, Susan Hampton, has spearheaded the organization’s sponsorship of an appreciation dinner for Cobb Police Precinct 4 staff and the entire Cobb Fire and Emergency Services Department.

She’s expanded that advocacy into a role with the Cobb County Public Safety Foundation, a non-profit that supports local public safety professionals.

Next Saturday, that group also will have a benefit event, the First Responder 5K Run/Walk, at The Battery Atlanta.

East Cobb businesses and community-building
ECBA member Susan Hampton is also involved with the Cobb Public Safety Foundation and the East Cobb Lions Club.

Hampton, a former East Cobb Citizen of the Year, also is involved with the East Cobb Lions Club, which conducts 15,000 eye screenings a year for children in need.

These are all examples of what MUST Ministries CEO Dr. Ike Reighard offered to urge business owners and leaders to start “kicking your buts.”

“I would like to help, but . . . ” is the common refrain that Reighard, also the senior pastor of Piedmont Church in East Cobb, said he has heard in many years of community advocacy.

He picked up on the theme of cause marketing by explaining that “people look for companies and organizations that are oriented that way.”

He rattled off many things that “volunteering does for you,” including making new friends and staying connected with people close, instead of resorting to screen companionship.

“You get surrounded by people who have the same values that you have,” Reighard said. “And you’re building friendships along the way. It makes you happier.”

Volunteering “also gets you out of your comfort zone. The day your memories are greater than your dreams, you’re dead in the water. It gives you a sense of purpose.”

Carter said the work of blending business and serving community is an easy “win-win” for both.

“Our goal is to help build a better community.”

If you’d to get involved in any of these organizations financially and/or as a volunteer—and you don’t have to be a business owner—here are their links:

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The Avenue East Cobb to unveil ‘The Plaza’ with cocktail event

The Avenue to unveil The Plaza

There’s still a good bit of work to be done on the new plaza area at The Avenue East Cobb, which is the centerpiece of the retail center’s ongoing redevelopment project.

But North American Properties, The Avenue’s management company, announced this week that it’s scheduled an unveiling of “The Plaza” in early September.

A cocktail event takes place on Thursday, Sept. 7, from 6-9 p.m., with appropriate attire, and featuring live music, light food and drink and more.

It’s being billed as “an exclusive first look at the Redefined Avenue East Cobb,” and tickets will go on sale Monday, Aug. 7 at 9 a.m. More information can be found by clicking here.

The Plaza is a public space that will include live music and other special events.

Tickets for the unveiling are $75 per person, and include a complimentary open bar and food tastings from new restaurants that are part of the overhaul, including the two “jewel box” buildings going up on either side of The Plaza.

Those include Press Waffle Co. and Peach State Pizza, as we noted back in February.

All ticket proceeds from the cocktail event will benefit MUST Ministries.

For redevelopment updates, including a construction livestream, click here.

The Avenue to unveil The Plaza

The Avenue to unveil The Plaza

The Avenue to unveil The Plaza

The Avenue to unveil The Plaza
A rendering of The Plaza, with a music stage in the background.

There’s also a new women’s clothing store that’s coming soon to The Avenue. It’s called Evereve, which has more than 100 retail locations around the country, including two others in metro Atlanta, and is going in next to Warby Parker.

The Avenue Evereve store front

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Powers Ferry biz update: Kroger opening set for Aug. 2

Powers Ferry biz update Kroger opening

The finishing touches are being put on the new Kroger Superstore that’s the centerpiece of the MarketPlace Terrell Mill development in the heart of the Powers Ferry Road corridor.

It’s one of the last components of the project to open, and a ribbon-cutting has been scheduled for Wednesday, Aug. 2, at 8 a.m.

The store is a 90,000-square foot “superstore,” one of the largest for Kroger in the metro Atlanta area, and includes a drive-through pharmacy, a dedicated area for online pickups and a fuel center with 18 pumps that recently opened.

Kroger spokeswoman Tammie Young-Ennaemba said the public is invited to assemble for a rally at 7:30 a.m. before the ribbon-cutting.

The store will open to the public after that, leaving two restaurants as the final additions of the $120 million MarketPlace Terrell Mill, which replaced aging office buildings, retail space and the original campus of Brumby Elementary School and was developed by Connolly and Eden Rock Real Estate Partners.

The Los Abuelos Mexican Grill, with existing locations in Newnan and John Creek, was tentatively to have opened in June at the Shoppes At MarketPlace, but there’s not an update on a new timeline. The Terrell Mill location has a sign in the window indicating that a liquor license has been applied for.

The same is a couple doors down where The Brass Tap Craft Beer Bar is preparing for an opening in August. It’s a a Tampa-based chain with Atlanta-area locations at Perimeter Center, Milton and Hapeville.

Los Abuelos MarketPlace Terrell Mill

The Brass Tap MarketPlace Terrell Mill

A couple miles down Powers Ferry, the Rose and Crown Tavern is expected to reopen this summer, along with a companion restaurant between the new Bexley and Overture apartment complexes on what was Restaurant Row.

An update on the restaurant’s Facebook page was no more specific than this:

“Rose & Crown Tavern and R & C Kitchen coming to you this summer season.”

The tavern (1935 Powers Ferry Road), the last surviving business in Restaurant Row, closed in July 2019 for what was intended to be only two years.

But it’s been a little more than three, as COVID-19-related and other delays have kicked in. Owner Miquel Ayoub has directed customers to the Mojave restaurant he opened on Powers Ferry Road in Sandy Springs in early 2019.

East Cobb News has left a message seeking more information. Readers also asked for more specifics:

“Hurry up and open already!”

“Is Shrimp and Grits still on the menu?”

Not far up the street, a standalone building for the relocating Tasty China Restaurant (1808 Powers Ferry Road) also is nearing completion.

The popular Szechuan restaurant is moving from Franklin Gateway, where it opened in 1998, to the former site of La Frontera Restaurant. A tentative opening was for the spring, and there’s not an update beyond a liquor license application notice in a front window.

Rose & Crown Powers Ferry

Tasty China Powers Ferry

At Terrell Mill Village, the former Kouzina Christos space has a new occupant. It’s the forthcoming Milancho Fresh Market & Kitchen, part of a New Jersey-based chain of locations featuring European-style groceries and with a focus on traditional Bulgarian food products.

There was a Milancho grocery and cafe in Smyrna but that closed in early 2022.

And for the time being, the Starbucks on an outparcel facing Powers Ferry and Terrell Mill Road is closed, as the coffee shop is being renovated.

That includes the drive-through window, and there are cones blocking access to the parking lot and drive-through lanes.

Across Powers Ferry, the Jacobs Java Cafe (1350 Terrell Mill Road) serves up Chicago-style coffee, espressos, and smoothies as well as a variety of hot dogs. You can also buy bags of its coffee blend.

Malincho Fresh Market & Produce Terrell Mill Village

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After 15 years, Zéba Hair Salon finding new vibe, customers

Zeba Hair Salon 15 years old
“COVID changed everything,” Zéba owner Sima Abbasi said. “Some for the better, some not.” ECN photos

In January, Zéba Hair Salon marked its 15th anniversary, a testament to the resilience of a small business that like many of its kind had to weather a devastating blow when it was closed at the start of the COVID-19 pandemic.

Making changes along the way was nothing new for owner Sima Abbasi, who started a hair-care and makeup business started at the Merchants Festival Shopping Center in 2008.

She opened a second location at the Shallowford Falls Shopping Center in 2017 and developed a loyal staff and clientele. One of her stylists, Paige Whiffen, had come on board as a business partner, as Zéba built on being a L’Oréal Elite salon with other colorists specializing in Redken and INOA.

Then the unthinkable happened, when Gov. Brian Kemp’s emergency order kept many personal-care businesses, restaurants and other public-facing enterprises shuttered for weeks. To be declared non-essential, Abbasi, said, was a surreal experience.

Zeba Hair Salon 15 years
Zéba partner Paige Whiffen

“We were so numb,” she said, sitting down with Whiffen in a recent interview with East Cobb News. “COVID changed everything. Some for the better, some not.”

After being closed for two months, Zéba couldn’t reopen fully due to social-distance requirements, and it wasn’t until November that they “were okay again. But we could only see so many people.”

Business at Zéba’s two salons had barely rebounded when 2021 arrived in “one of the worst” stretches of time as the pandemic continued.

“It was a lot of everything” said Whiffen, who oversees the Shallowford Falls salon.

“People weren’t coming back to work so they didn’t need a haircut as much,” she said. And there were those who were still feeling apprehensive about returning to closed indoor spaces.

“Some couldn’t wait to get back, but others weren’t so sure, Whiffen explained. “We tried to do curbside service as much as possible.”

Zeba Hair Salon 15 years

Along the way, Zéba used the occasion to assess many aspects of the business.

“The biggest blessing was that it helped us re-establish our culture,” Whiffen said. “We needed to care care of these people [their employees].”

Along the way, a “better family dynamic” emerged, and there was the usual turnover that is standard in the hair-care industry. Zéba currently employs around 25 people at both locations.

More than anything, Whiffen said, she and Abbasi saw their employees and clients in a new way.

“It was cool to see how much you impact their lives,” Whiffen said. “We’re super fortunate that our new clients are more now that we have ever had. And the trends have completely changed.”

Among them are what Whiffen calls lived-in haircoloring that lasts longer and grows softer.

“A lot of pe0ple just want a more natural look,” she said.Zéba Hair Salon 15 years

She said some clients also come to get hair care less than before, but their appointments tend to last longer.

Zéba also has become dedicated to recycling many of its products, including shampoos and coloring materials, hiring a private service that does come with a cost.

“But people love it,” Abbasi said. “They care about the environment.”

The salons have several events during the year to help local charities, donating 10 percent of proceeds on a Saturday in the spring to the Atlanta Humane Society, and another Saturday in the fall to benefit MUST Ministries.

Zéba also invites women from a local homeless shelter to help themselves to shampoos and other products that are no longer for sale.

Zéba continues its emphasis on education for its staffers and especially its colorists, with the aim of helping them understand the broader dynamics of the business.

“It’s not just about doing hair,” Abbasi said. “It’s everything. It’s connecting with people.”

As her business passed a milestone, she said she attests Zéba’s staying power to “a lot of faith and hard work and persistence.

“I just want us to be better today than we were yesterday.”

Zéba Hair Salon 15 years

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Barnes and Noble East Cobb Update: Tentative opening delayed

Barnes and Noble East Cobb opening delayed

It’s been relatively quiet since the news was announced in January that a Barnes and Noble bookstore would be coming to The Avenue East Cobb.

At the time, the bookselling chain said the opening would be in the summer.

We checked back recently and were told that that timeline has been pushed back to the fall.

A company spokesperson said in response to our message only that “renovations are moving along nicely, and we are targeting a mid-October opening. We will keep you posted on an opening date.”

When we went by earlier this week, we took the above photo, which is relatively unchanged in recent weeks.

Barnes and Noble is converting 15,0000 square feet of the former Bath Bed and Beyond space into a traditional-style bookstore with a cafe and featuring more local titles curated by managers.

It’s part of a concept of “smaller” stores and a gradual overhaul of the chain to offer more “differentiated” locations according to regional and local interests under CEO James Daunt, who’s done that with the Waterstones chain in his native United Kingdom.

“We’re spending real money and opening many more stores,” he told Barron’s magazine in a recent interview. “One thing we’re hoping to get measured by is bringing books to communities and providing careers for booksellers.”

While Barnes and Noble is trying to incorporate the spirit of an independent bookstore, some critics aren’t buying the new pitch:

“They are putting on the costume and language of a pretty neighborhood independent bookstore, but their inner mechanics are still all big-box chain corporation. They’re trying to disguise their profit-driven corporate decisions behind pretty warm-lit curtains.”

Several independent bookstores are close by in East Cobb, including Bookmiser on Roswell Road near Robinson Road East and the Book Exchange on Canton Road.

There’s a Half Price Books location on Johnson Ferry Road in the Woodlawn Commons Shopping Center.

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East Cobb resident reappointed to Cobb Development Authority

Karen Hallacy

Karen Hallacy, an East Cobb resident who’s been active in various civic activities, has been reappointed to serve on the Development Authority of Cobb County.

The authority is a seven-member body appointed by the Cobb Board of Commissioners that approves bond requests and other incentive packages for businesses and corporations.

Hallacy, a former lobbyist for the Cobb County School District who lives in the Walton High School area, has been on the Development Authority since 2013.

She was reappointed to another term by the full Cobb Board of Commissioners on Tuesday in a 4-0 vote, with Chairwoman Lisa Cupid absent. Most recently, Hallacy had been serving as the authority’s secretary/treasurer.

Hallacy hasn’t always supported some of the more high-profile and controversial tax abatement requests that have come before the authority.

Among those she opposed was for the Kroger superstore that’s set to open later this summer at the MarketPlace Terrell Mill on Powers Ferry Road, and she cited setting a precedent for retail businesses.

Hallacy also has been a member of the Cobb Elder Abuse Task Force and is a former president of the Georgia PTA.

Also on Tuesday, commissioners voted $4-0 to spend $495,292 for design work for the Johnson Ferry Road-Shallowford Road intersection project (previous ECN post here).

Kimley-Horn of Atlanta will develop the design concept for the $15 million project, most of which is coming from federal sources.

Commissioners also voted Tuesday to spend $8.132 million to purchase two vacant office buildings in an industrial park. The buildings are on 10 acres on West Oak Circle and West Oak Parkway and include 85,000 square feet. They would house official documents that are required for the Cobb County Records Services Division to retain and archive.

The records are currently held at a number of facilities around the county. Renovations are expected to cost another $1.362 million.

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East Cobb medical assistant training center offers scholarships

East Cobb medical assistant training center offers scholarships

The H.E.R.O Institute, a medical assistant training center with offices in East Cobb, is offering scholarships to help with tuition costs for those pursuing careers as medical and health care assistants.

The organization, based at the East Lake Shopping Center on Roswell Road, stands for Healthcare Education Reimagined Online, and conducts a variety of professional training programs.

The scholarships will pay up to 60 percent of the tuition costs in the center’s day medical assistant training program for “eligible individuals who demonstrate academic potential, financial need, and a commitment to community service or volunteer work related to healthcare or medical assisting,” according to an H.E.R.O. Institute release.

“We believe that education is a key factor in improving the quality of healthcare and the lives of patients, and we want to empower individuals to pursue their dreams of becoming medical assistants and contribute to the improvement of patient care.”

The next 25-week training program begins in August, and the deadline to apply is July 23. Classes will take place Monday-Thursday from 8 a.m. to 5 p.m.

Students must be Cobb County residents and U.S. citizens who demonstrate financial need and academic potential. Candidates also must submit a personal essay explaining their interest in a career as a medical assistant, as well as letters of recommendation.

More information about criteria can be found by clicking here.

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Cobb Commission Chairwoman to address Cobb Chamber luncheon

Cupid state of county address Cobb ChamberCobb Commission Chairwoman Lisa Cupid will deliver the 2023 State of the County Address to the Cobb Chamber of Commerce on Monday.

The event begins at 11:15 a.m. Monday at the Coca-Cola Roxy Theatre in The Battery Atlanta.

She will “discuss the county’s biggest successes and milestones from 2022, as well as her goals for 2023 to continue moving the county forward,” the Chamber said in a release.

The address before the business group had been the signature “state of the county” event for her predecessors.

But when she took office in 2021, Cupid created a separate event that has included other county and elected officials and representatives from the Atlanta Regional Commission and community organizations.

The theme of those addresses has been “All In,” and at the Jennie Anderson Theatre last month she responded to her critics, including some citizens who have spoken during public comment sessions at Cobb Board of Commissioners meetings.

In addition to Cupid’s address, the Cobb Chamber’s Cobb Executive Women program will present the 2023 Woman of Distinction award.

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Activate IV and Cryotherapy opens at Providence Square

Activate IV and Cryotherapy opens Providence Square
General manager Hope Smith demonstrates a compression therapy machine in a cryo room. East Cobb News photos

The third Georgia location of Activate IV and Cryotherapy, a wellness and recovery spa, opened recently at the Providence Square Shopping Center in East Cobb.

It’s a membership-based business for patients who want to treat a variety of ailments with a combination of non-medical treatments, including hydration, compression, vitamin infusion and cryotherapy, which uses a combination of heat and cold elements to reduce body flab.

There’s a medical doctor who oversees the operations, and there’s either a trained paramedic or a registered nurse on duty at all times.

A ribbon-cutting took place last week, and general manager Hope Smith said a soft opening has been underway for a couple of weeks.

She said patients don’t need a doctor’s referral and most insurance does not cover the services provided.

Activate IV’s IV Hydration Therapy includes a variety of intravenous drips to introduce electrolytes, minerals and amino acids directly into the body, as well as oxygen.

Other drips treat the flu, migraines, athletic ailments, menstrual issues and even hangovers.

In addition to a cryo room, Activate IV has a cryo booth with a temperature of -124 Fahrenheit. Patients can stay inside for up to four minutes.

“It helps reduce inflammation, gives you energy, helps you sleep better and address weight gain and pain,” Smith said. “I’ve lost five pounds in a week.”

A red light room offers red light therapy, and Smith said patients use it for athletic injury recovery and as a sleeping aid, among other benefits, including reduced swelling and inflammation and increased collagen production.

Those sessions last 10 minutes, and there’s a separate membership for that.

Lori Rambo, who was a paramedic in the city of Atlanta and worked at Grady Memorial Hospital, is one of the certified staff members at the East Cobb location.

She said patients must fill out a form indicating that they haven’t had a seizure or major heart issues in the last six months.

Activate IV and Cryotherapy is open at 4101 Roswell Road, Suite 310, from Monday-Thursday 10-7, Friday-Saturday from 10-4 and Sunday from 12-4. Phone: 678-398-9499.

Activate IV and Cryotherapy opens East Cobb

Activate IV and Cryotherapy opens East Cobb

Activate IV and Cryotherapy opens East Cobb

Activate IV and Cryotherapy opens East Cobb

Activate IV and Cryotherapy opens East Cobb

Activate IV and Cryotherapy opens East Cobb

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East Cobb resident named to Forbes wealth advisors list

Submitted information and photo:East Cobb resident named Forbes wealth advisors list

Local Merrill Lynch Wealth Management Financial Advisor Benny Varzi was recently named to the 2023 Forbes “Best-in-State Wealth Advisors” list.

Benny lives in East Cobb and attended Kennesaw State University. He is a Senior Vice President, Wealth Management Advisor, Senior Portfolio Manager with the Varzi Group and this is the fifth consecutive year he has been named to this list.

Since the beginning of his financial services career in 1981, Benny’s area of emphasis has been portfolio management. His focus has been on the implementation of investment policy statements, asset allocation recommendations and portfolio construction/security selection.  Benny holds the designation of Certified Investment Management Analyst® (CIMA®) awarded by the Investments & Wealth Institute™ (The Institute) and taught in conjunction with the Wharton School of Business, University of Pennsylvania.

He holds a Bachelor’s degree in Economics from Kennesaw State University and has Certifications of Portfolio Management from The Babson School of Executive Education in Boston, DePaul University in Chicago and The University of Chicago Booths School of Business.

In his spare time Benny serves on the Alliance Theatre of The Woodruff Art Center and previously served on The Board of Trustees of the Atlanta International School. Benny and his wife, Roxanne, have two children, Leila and Sofia. His hobbies include skiing, mountain biking and traveling.

Merrill holds the No. 1 position for all firms, with 1,820 total advisors recognized on the published list. Additionally, Merrill has 23 advisors recognized as No. 1 in their state. This was the sixth consecutive year Merrill has ranked No. 1.

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The Avenue East Cobb update: Summer events; redevelopment

The Avenue redevelopment continues

The summer schedule of special events at The Avenue East Cobb will be getting underway next week as redevelopment continues.

Above is an aerial photo taken for the retail center, which has set a general timetable for completion by this summer.

Marketing manager Madison Murphey told East Cobb News there’s no more specific estimate for unveiling the new look, which will include two “jewel box” buildings with restaurant and retail space and a public plaza.

The project got underway in December, and in February, North American Properties, which manages The Avenue, announced some new restaurants: Press Waffle Co. will occupy one of the jewel boxes, and Peach State Pizza is coming to the former Stockyard Burgers space.

Murphey said there are no updates about those projects, as well as the upcoming opening of Barnes and Noble at the former Bed Bath and Beyond location. A summertime opening was announced and renovations are underway.

As for the summer “signature events,” they include family-friendly comedy the first Monday of the month, kids’ activities the last Tuesday of the month, fitness events every Wednesday and live music every Friday.

A weekly cornhole league and cooking classes at the Olea Oliva! store are continuing.

Details and the full schedule can be found by clicking here.

The Avenue East Cobb construction update

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East Cobb Biz Update: Ribbon-cutting for LM Frame and Gallery

LM Frame and Gallery Ribbon-Cutting

The LM Frame and Gallery celebrated expanded space at its location at the Shops of Woodlawn (1062 Johnson Ferry Road, Suite 150) last Thursday with an art exhibit and a special ribbon-cutting with members of the East Cobb Business Association.

The custom framing store and contemporary art gallery is owned by Christophe and Caroline Choquart. Framing work includes traditional paintings, 3D objects, needlework, posters and more.

Hours are 10-5 Monday-Saturday, with an emphasis on contemporary art and fine art paintings by local artists, as well as photography. The current exhibit features Aboriginal art from Australia.

You can take a virtual tour by clicking here.

All photographs were taken by Stuart Hasson of Hasson Photography.

LM Frame and Gallery Ribbon-Cutting

LM Frame and Gallery Ribbon-Cutting

LM Frame and Gallery Ribbon-Cutting

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Hand and Stone moves into new space at The Avenue East Cobb

Hand and Stone moves The Avenue East Cobb

The Hand and Stone Massage and Facial Spa had to relocate for the redevelopment project underway at The Avenue East Cobb, and the move has been ideal for the business that first opened in the retail center in 2016.

Last week staff held a grand reopening, treating visitors to mini-massages and refreshments, and showing them around the expanded new space in Suite 900, in the former location of the Sunglass Hut, adjacent to one of the new “jewel box” restaurant buildings that’s under construction.

Hand and Stone ‘s new quarters feature 4,500 square feet with 17 rooms—most of them private suites for massages—in April, and the relocation took place the day after Easter, with the reopening the following day.

“Moving seven years in one day—I don’t think we’ll ever do that again,” said Amy O’Nell, the spa’s senior operations manager. “But it’s been incredible.”

In addition to its core services, Hand and Stone offers waxing, cryoskin treatment and other esthetic services

There’s an introductory tier for massages (Swedish, hot stone and Himalayan salt) and facials (Clarity and Dermalogica) for men, women and teens.

Specialty massages include deep tissue, prenatal and for sports and there are a number of options for cryoskin therapy, which is a non-invasive treatment and freezes and destroys fat cells.

O’Neill said all of the spa’s massage therapists are licensed in the state of Georgia, and one of the private rooms includes two beds for a “couple’s massage.”

She said those often include a mother and daughter, sisters or friends.

Hand and Stone also offers a membership program and accepts walk-in customers, but recommends reservations.

The spa is open Monday-Saturday from 9 a.m. to 9 p.m. and on Sunday from 9 a.m. to 7 p.m. For information call 770-565-0808.

Hand and Stone moves The Avenue East Cobb

Hand and Stone moves The Avenue East Cobb

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