East Cobb Business

Tin Pin Game Bar opening at Tin Lizzy’s/Avenue East Cobb

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Tin Pin Game Bar opening East Cobb

We posted back in November about the expansion of the Tin Lizzy’s Avenue East Cobb to include a gaming bar.

That addition, the Tin Pin Game Bar, is opening on Friday, in the former Beni’s Cubano space, and will feature menu items from Tin Lizzy’s in a family-friendly entertainment space.

The gaming space is connected to Tin Lizzy’s dining room and “will feature 10 pinball machines and a collection of arcade games alongside the restaurant’s full menu of tacos, quesadillas, margaritas and specialty cocktails,” according to a Tin Lizzy’s release.

Games include Ms. Pac-Man, Galaga and Donkey Kong, and there will be high-tech Stern pinball machines featuring modern properties like the Mandalorian, Deadpool, Godzilla and the recently released Venom pinball game.

Tin Lizzy’s is operated by the Atlanta-based Southern Proper Hospitality, and Tin Pin will have a pinball collection “curated” by Atlanta resident Kevin Grillo, a nationally ranked pinball player.

Tin Pin’s pinball collection is curated by Kevin Grillo, a nationally ranked pinball player and Atlanta resident whose expertise has contributed to the collections at other Atlanta gaming establishments.

“Arcade games appeal to guests across multiple demographics and so does our Tex-Mex menu,” Southern Proper partner Chris Hadermann said in the release. “We’re excited about the experience we’re creating at Tin Pin Game Bar.”

Tin Pin is at 4475 Roswell Road, Suite 1510A at Avenue East Cobb. Hours are Sunday-Thursday from 11 a.m. to 10 a.m. and Friday-Saturday 11 a.m. to 11 p.m.

The bar is open to all ages during daytime hours but in the evenings is limited to ages 21 and older.

More Avenue openings

North American Properties, which manages Avenue East Cobb, announced this week that two new retail outlets will be coming this spring.

One is the Baby Nook, a boutique offering baby essentials and gifts, and will be located next to Barnes & Noble.

Boho Trace is a women’s fashion boutique that will occupy the former Olea Oliva! space.

East Cobb Biz Update: Ashley HomeStore closes; BODY20 opens

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Ashley HomeStore closes East Cobb

A reader alerted us to the departure of the Ashley HomeStore at the East Cobb Crossing Shopping Center (4281 Roswell Road), and the above photo is what we saw when we went by.

The largest home furnishing retailer in the country had been operating at East Cobb Crossing since 2016, and also has stores in the Cumberland area and Alpharetta in north metro Atlanta in addition to the Town Center vicinity.

The Shopping Center Group, which leases space at East Cobb Crossing, lists the former Ashley space as having 19,230 square feet.Ashley HomeStore closes East Cobb

Like many retailing chains, Ashley closed locations in the wake of the COVID-19 pandemic, and has been opening others as it makes significant changes.

Last year, the Ashley HomeStore concept was rebranded as “Ashley” and indicatec that stores in several metro areas, including Atlanta, will “undergo the refresh” amid more expansion.

According to Business of Home, a major reason for the rebrand is an attempt to reach younger customers and to “enhance the overall customer experience.”

Those marketing efforts include offering “experiential events” featuring live music with an emphasis on driving social media impressions and engagement.

BODY20 Ribbon-Cutting East Cobb
Owner Gene Chayevsky cuts the ribbon for the new BODY20 fitness studio. Photos courtesy ECBA.

Body20 Ribbon-cutting

BODY20, a national fitness franchise specializing in wearable, electro-muscle stimulation workouts, held a formal opening and ribbon-cutting on Jan. 11 with the East Cobb Business Association.

Located at Woodlawn Point Shopping Center (1100 Johnson Ferry Road, Suite 270), BODY20 offers one-on-one technology training provided by a personal BODY20 certified coach to customers of all fitness levels.

Workouts are 20-40 minutes, featuring  and are designed to improve strength and cardio results.

The East Cobb owner is KLW Fitness, a franchise run by veteran entrepreneur Gene Chayevsky, who is planning seven BODY20 locations in metro Atlanta.

BODY20 is a membership-based business with a variety of joining options. The studio offers a complimentary demo session. To sign up visit the studio’s website or call (770) 450-6127.

BODY20 Ribbon-Cutting East Cobb

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Body20 to hold grand opening for East Cobb fitness studio

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Body20 East Cobb grand opening

Body20, a national fitness franchise specializing in electrical muscular therapy workouts, will have a grand opening celebration for its new studio in East Cobb on Jan. 11.

The studio is located at 1100 Johnson Ferry Road, Suite 270 (Woodlawn Point Shopping Center) and the grand opening party will be from 5-8 p.m.

The event will include free workout demos, food and on open bar, music, fun raffles, and presentations from other health and wellness businesses in the community, and will be followed by a final weekend of special membership pricing and other promotions.

The East Cobb studio (website link here) is the first of several planned in metro Atlanta by franchisee Gene Chayevsky, a veteran entrepreneur and business investor.

Body20 specializes in 20-minute one-on-one personalized workouts with certified coaches. The EMS technique was first developed by sports coaches in the former Soviet Union to assist athlete recovery, and in recent years has been developed for fitness studio businesses in Europe.Body20 East Cobb grand opening

Body20 has nearly 70 locations in the U.S., including Brookhaven, Buckhead, Decatur and Roswell in metro Atlanta.

“I saw BODY20 as a future dominant brand in the nascent US market of technology-enhanced personalized fitness. Using the amazing power and efficiency of Electro-Muscle Stimulation-based workouts to achieve impressive strength and cardio results for anyone in only 20-40 minutes per week, regardless of age or fitness level, I immediately realized that BODY20 has the potential to disrupt the legacy personal training market with its more impactful and time and cost-effective workouts,” Chayevsky said in a release announcing the East Cobb studio grand opening.

“By making personalized training and much higher levels of fitness accessible and affordable to a much wider audience who often struggles with fitting in a consistent exercise routine with family and career obligations, BODY20 provides a uniquely valuable service to all communities in which it operates.”

Another EMT specialty studio, Strongvibe Fitness, recently opened in East Cobb at Paper Mill Village as an independent business.

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Peachtree Immediate Care to open East Cobb clinic

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Peachtree Immediate Care to open East Cobb clinic

Peachtree Immediate Care, an urgent care facility with more than 50 locations in metro Atlanta and North Georgia, will be opening a clinic in East Cobb this week.

A ribbon-cutting is scheduled for Wednesday at 1 p.m. at the clinic at Woodlawn Point Shopping Center )1100 Johnson Ferry Road, Suite 510). It’s part of an open house event slated from 12-2 p.m.

Peachtree Immediate Care is part of the Emory Healthcare Network, and provides comprehensive urgent care services.

The clinic is open 8 a.m. to 8 p.m. seven days a week and offers urgent and family care services, treats minor illnesses and injuries, conducts sports physicals and X-rays, practices occupational medicine and has on-site labs.

Appointments are not required and both insurance and self-pay options are available. Patients can also check-in online and receive referrals to specialists.

Website: https://www.peachtreemed.com/location/east-cobb/

Phone: 943-888-9006

Email: eastcobb@peachtreemed.com

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East Cobb restaurant update: Press Waffle to open Dec. 15

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Press Waffle opening Dec. 15

Workers are still putting some of the finishing touches on windows and the exterior as we’re a couple weeks away from the official opening of Press Waffle Co. at Avenue East Cobb.

It’s occupying one of the new “jewel box” buildings that’s a key part of the retail center’s overhaul. Owner Keith Ginel told East Cobb News this week that the first day of business is Friday, Dec. 15, kicking off a weekend of special events, discounts and entertainment.

A ribbon-cutting takes place at 9 a.m. Friday, with the first 100 customers receiving free swag bags. Live Christmas music takes place on the patio from 4-7 and all day there will be photo booth “post and tag” opportunities for special discounts.

That latter promotion continues all weekend. On Saturday, Johnson Ferry Baptist Church musicians will perform live music on the patio from 12-1, and from 4-7 Walton HS will do the honors in the same place.

Sunday’s musicians are from Pope HS and will be featured from 2-3 p.m.

Press Waffle Co., which began as a food truck venture in St. Louis in 2016 and vaulted into fame via the television show “Shark Tank,” has seven locations in Missouri, Arkansas, Texas and Colorado.

The 1,200-square-foot space at the jewel box is the company’s first venue in Georgia. Gitel and his wife Niki are East Cobb residents and franchisees. Press Waffle, which features Belgian-style “Liège” waffles handmade (from dough, not batter) on-site.

There are a variety of sweet and savory options (including chicken and waffles, customizable toppings and a waffle ice cream sandwich), along with locally roasted coffee and espresso.

Press Waffle is partnering with Marietta-based Cool Beans Coffee Roasters and Rock House Farm & Creamery in Newton County.

Updates are being posted at the restaurant’s Facebook and Instagram pages.

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Sprayberry HS graduate to have book signing for new memoir

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Sprayberry HS graduate to have book signing for new memoir
Wes Rhea

Wes Rhea’s life and career has taken him to many places—from professional wrestling to the corporate world and to academia.

The Sprayberry High School graduate recently published a book about those experiences and to help others with career transition entitled “Off the Top Rope,” and on Dec. 9 he’ll have a book signing.

That event will take place from 12-4 p.m. at the 2nd and Charles store (815 Ernest Barrett Parkway).

He tells us his book is “geared towards helping people with career development and career transition with faith and a positive approach as well as my journey from a professional wrestler to a corporate executive to a university professor. I thoroughly enjoy helping others and I feel my book would be an inspiration.”

Rhea is a part-time information systems instructor at Kennesaw State University, his college alma mater. After high school, he was a professional wrestler from the late 1980s to the early 1990s (on his website, there’s a photo of him with Muhammad Ali stemming from those days).

He earned an MBA and law degree and became an executive in the telecommunications, financial and health care industries.

Rhea also was a senior lecturer at KSU teaching in the undergraduate and executive MBA programs and has served as a career coach.

In a recent profile in the Cobb in Focus magazine, Rhea said that “I’m not sure too many people go from being a professional wrestler to a C-level executive to a college professor. Probably not the most straightforward path; however, that seems to be the way I do things. Hey, it may not be the track for everyone but it allowed me to live a semi-charmed life.”

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East Cobb retail update: Evereve, Drybar open at Avenue

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Evereve opens Avenue East Cobb

A couple more openings at Avenue East Cobb to note, in the clothing and hair care sectors:

On Tuesday women’s fashion retailer Evereve opened in a 3,500-square-foot space next to Warby Parker. Evereve features a mix of what it terms “exclusive, on-trend pieces for everyday style.” As part of the grand opening, customers will get 15 percent off their purchases through Saturday.

Evereve, based in Minnesota, also has stores at Avalon, Shops Around Lenox and Perimeter Mall.

Hours for Evereve at Avenue East Cobb are 10-8 Monday-Saturday and 12-6 Sunday.

On Saturday, Drybar, a blowout hair salon, will open next to Kendra Scott. A ribbon-cutting takes place at 10:30 a.m. followed by complimentary bites and beverages for guests throughout the day.

Based in California, Drybar has nearly 100 hair styling salons across the country, including seven others in metro Atlanta.

Hours for Drybar at Avenue East Cobb are 7-7 Monday-Friday, 7-8 Saturday and 9-7 Sunday.

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Urthy Scents opens at Woodlawn Square Shopping Center

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Urthy Scents opens East Cobb
“We make everything ourselves,” Urthy co-owner Jen Rotondo said. ECN photos.

The aromas—all 27 of them—are unmistakeable when you walk into Urthy Scents.

And they’re all natural, too.

On its grand opening day last week, the boutique body- and skincare store made shopping even more enticing with special discounts–some as much as 50 percent off.

The location at Woodlawn Square Shopping Center (1205 Johnson Ferry Road, Suite 105, next to Half Price Books) is the second for Urthy Scents, which opened its first store last year in Lakewood Ranch, Fla., near Sarasota.

Jen Rotondo and her sister Ali East developed the idea of making and selling non-scented body products because thy both have autoimmune issues and can’t use any traditionally manufactured scents.

Their venture started out as a hobby, as they began making clean-burning coconut wax candles during COVID-19. Quickly they began to expand their product line along the same concept using clean, scented non-toxic and naturally-derived plant ingredients.

Those include an olive squalane oil, firming lupin seed extract, and healing chamomile bisabolol. They’re part of what the sisters are calling their KWENCH body products line, emphasizing moisture and hydration.

Urthy Scents opens East Cobb

Urthy Scents opens East Cobb

“Everything we sell is non-toxic,” said Rotondo, who lives in Sandy Springs. “It’s all plastic-free.”

The decision to drop all phthalates—chemicals that make plastics more durable—means that all the products are made on-site.

“We make everything ourselves,” said Rotondo, as her staff milled about the 1,600-square-foot space, helping customers.

Those includes body lotions, scrubs and oils, perfumes, bath bombs, scent notes, candles, scent towers, as well as room sprays and diffusers.

The scents are organized into eight different groups, ranging from mystic sea, lavendar and cactus bloom to midnight sky, velvet orchid and blushing goddess.

(If you want to know what scents suit you, Urthy has put together a scent quiz.)

And about those coconut wax candles? Rotondo said because they burn slower, they last longer, with the 12-ounce candle lasting up to 60 hours.

Urthy Scents is featuring holiday candles and other holiday products as it opens, and has a loyalty program and online ordering.

Urthy Scents is open 10-6 Monday-Saturday and 11-4 Sunday. Phone: 770-857-3447. E-mail: info@urthyscents.com.

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East Cobb Citizen of the Year is Cobb Collaborative director

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2023 East Cobb Citizen of the Year named
From L-R: Sharon Mason, President & CEO of the Cobb Chamber; Irene Barton, 2023 East Cobb Citizen of the Year; Greg Teague, 2023 Cobb Chamber Chairman. Photo courtesy Cobb Chamber.

Irene Barton, long active in East Cobb civic and community activities, has been named the East Cobb Citizen of the Year for 2023.

Barton, the executive director of the Cobb Collaborative, a non-profit agency, was honored Thursday morning by the East Cobb Area Council of the Cobb Chamber of Commerce at a breakfast at Indian Hills Country Club.

She’s been in that post since 2018, and her work has included launching the Connecting Cobb Veterans program (previous ECN post here), brought mental health, suicide prevention and trauma-credentialed training to more than 4,000 individuals through the Mind Your Mind mental health awareness campaign, distributed more than 8,300 books to children, installed more than 50 Little Free Libraries across the county and grown the membership from 78 to 125.

Barton is a member of the East Cobb Civitan Club and is currently its president.

She has been a board member of the McCleskey Family-East Cobb YMCA Board of Directors and the creation care team at the Catholic Church of St. Ann.

Barton also has been involved with the Georgia PTA, Cobb Community Alliance to Prevent Substance Abuse, Get Georgia Reading Cabinet, Cobb Executive Women,and Honorary Commanders Alumni Association.

Barton, a member of the Leadership Cobb Class of 2024, “has consistently put service above self in all she does, dedicating herself to helping improve the quality of life in East Cobb” in 25 years in the community, the Chamber said in a release.

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Beyond Skin holistic studio opens on Powers Ferry Road

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Beyond Skin holistic studio opens on Powers Ferry Road

Beyond Skin, an holistic skin care studio, has opened on Powers Ferry Road in the East Cobb area.

The studio specializes in customized facials, acne solutions, Nano-needling and plant-based skin care.

The owner is Frankie Coker, a licensed holistic esthetician, who said the objective is to “provide a tranquil and pampering experience, making each visit a journey towards relaxation and self-care.

“We are excited to bring the art of healing, touch, in connection to the skin to Marietta,” Coker said in a release. “I am dedicated to helping our clients achieve beautiful and healthy skin, and I can’t wait to share my passion with the community.”

Beyond Skin held a grand opening on Monday, and is continuing to offer promotions for first-time clients.

For more information, please visit the booking site https://beyondskinesthetics.as.me/schedule.php  or contact hello@beyondskinesthetics.com.

Beyond Skin is located at 119 Powers Ferry Road Suite 105.

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PHOTOS: Barnes and Noble store opens at Avenue East Cobb

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Barnes and Noble opens Avenue East Cobb

A few dozen book fans braved freezing temperatures Wednesday morning, patiently sipping coffee.

Right at 9 a.m., Georgia-based mystery author Mary Kay Andrews cut the ribbon for the new Barnes and Noble store at Avenue East Cobb.

She just published her 30th novel, “Bright Lights, Big Christmas,” and has attended many bookstore events.

But this is the first time she’s been asked to perform a ribbon-cutting, along with Barnes and Noble managers and Dr. Seuss’ Cat in the Hat.

“It’s a beautiful new store,” said Andrews—the pen name of former Atlanta journalist Kathy Trocheck—at the end of a book-signing session during the store’s first hour of business.

“Any time a bookstore opens, an angel sings.”

Barnes and Noble also has invited a number of authors for signing events during the first few weeks. Among the events is a Cat in the Hat storytime for children Saturday from 9-10 a.m.

You can read through the full schedule by clicking here.

Barnes and Noble opens Avenue East Cobb

For Barnes and Noble, the 15,000-square-foot space—where Bed Bath and Beyond was located—is part of a new concept.

It’s a smaller footprint, but features a more open and airy floor plan, with sunshine beaming through large windows at the front. The café area—which was used for the book-signing—has a full-length window.

On Wednesday, customers were treated to coffee, bagels and cookies. The seating area will include a variety of tables, and there will be seating at the bar as well.

There also are browsing seats scattered around.

But the essential new feature is a more locally curated book selection, what management calls “the best of books.”

“We look at the demographics of an area—synagogues, schools, etc., and also look at what our closest stores are selling,” said Moné Fair, Barnes and Noble’s Georgia area manager.

The “best of” is also determined by sales figures, according to inventory control specialist David Mason.

He’s in charge of ordering books directly—another departure for Barnes and Noble—and will be looking at real-time data to further refine the selections for local customers.

Previously, books were ordered via company headquarters in New York. Mason, who moved about the new store Wednesday with a tablet device bearing data, said Barnes and Noble has been using this approach for three years.

He said it won’t be long “before we’ll know what sells here. We’ll have a really good sense about what an East Cobb store will look like.”

Managers said they didn’t know how many books were on display, but they have spent the last week or so unloading 75,000 pounds of books.

There are also toys, games, and puzzles with an educational focus for children, and even a display with a variety vinyl albums.

“For every CD we sell, we sell 10 vinyl records,” Mason said.

The reason? It’s an immersive feeling, he said, just like picking up a book, and turning the pages.

Barnes and Noble is open Monday-Saturday from 9 a.m. to 9 p.m. and on Sunday from 11 a.m. to 7 p.m.

Barnes and Noble opens Avenue East Cobb

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Untangled Mind, Dynamic Growth Counseling open in East Cobb

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Untangled Mind and Dynamic Growth Counseling open in East Cobb
All photos by Stuart Hasson, Hasson Photography

Submitted information and photos:

Untangled Mind, LLC and Dynamic Growth Counseling and Consulting Services, LLC are thrilled to announce their new joint business venture opening in East Cobb. The need for mental health care has surged since the COVID-19 pandemic, and the owners of these two businesses have created a holistic approach to mental health care called the Dynamic Mind Approach. This model incorporates Adlerian psychology and cognitive behavioral therapy (CBT) for the most effective and holistic care of individuals.

A ribbon-cutting ceremony took place Oct. 19 at 1501 Johnson Ferry, Road, Suite 104, with members of the East Cobb Business Association as Dr. Susan Belangee and Piper Harris, M.A., highlighted the growing need for quality, holistic mental health counseling and consulting services in the greater Atlanta area.

Untangled Mind, LLC and Dynamic Growth Counseling and Consulting Services, LLC aim to become active members of the East Cobb community and look forward to collaborating with local organizations to promote mental health awareness, education, and well-being. Both companies are fully committed to providing compassionate care for anxiety, trauma, and grief and consulting services to effect organizational change, personalized treatment plans, and a nurturing environment for clients to thrive.

Untangled Mind and Dynamic Growth Counseling open in East Cobb

Untangled Mind and Dynamic Growth Counseling open in East Cobb

Untangled Mind and Dynamic Growth Counseling open in East Cobb

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East Cobb News loves to tell the community about new businesses, and those marking milestones or undergoing major changes, as well as profiling local business owners and their employees.

If you have items to share that fit those descriptions, please sent them to: editor@eastcobbnews.com, and observe the following guidelines to ensure we get everything properly and can post it promptly.

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Barnes and Noble to open at Avenue East Cobb on Nov. 1

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Barnes and Noble opening Avenue East Cobb

Barnes and Noble has set an official opening date for the store at Avenue East Cobb, and it’s less than two weeks away.

That date is Wednesday, Nov. 1, with a ribbon-cutting at 9 a.m. and store unveiling.

Lauren Ness of North American Properties, which manages Avenue East Cobb, said the event will include a meet-and-greet with local author Mary Kay Andrews, whose new novel is “Bright Lights, Big Christmas.”Barnes and Noble opening Avenue East Cobb

Other book-signing events that day include Georgia-native authors Vanessa Riley (2023 Georgia Author of the Year), Delilah S. Dawson, and Krista & Becca Ritchie.

More author events in the first few days of the store opening can be found by clicking here.

The Barnes and Noble store posted Wednesday that books are starting to be shipped to the 15,000-square-foot space (formerly Bed Bath and Beyond) on what it calls “turnover day.”

“That’s the day the store is turned over from construction to the booksellers! Here we are inside! It’s beautiful, y’all!”

The store will include a cafe and is the first in Georgia in a new Barnes and Noble concept with a smaller store size that focuses on local and regional recommendations curated by store managers.

locally curated recommendations from store managers

locally curated recommendations from store managers

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The Wig Dr. relocates in East Cobb to Parkaire Medical Center

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The Wig Dr. relocates in East Cobb
Chemotherapy patient Anne Parke enjoys her new look, courtesy of The Wig Dr.

Submitted information and photo:

“The Wig Dr., formerly located at the Parkaire Shopping Center in Marietta, has relocated to a larger space at Parkaire Medical Center, 4939 Lower Roswell Rd, Ste B-202, Marietta, GA 30068, to provide even more services for women who are undergoing chemotherapy or who have had a mastectomy. In addition to the custom fittings and beautiful wigs that Dr. Erica Gamble has previously provided for years to breast cancer survivors in East Cobb and throughout Atlanta, the new location will also offer specialized mastectomy prosthetic fittings, bras, swimwear, compression sleeves for lymphedema and hair rejuvenating scalp massage.

“Dr. Gamble saw the need for compassionate and knowledgeable care for breast cancer survivors. The Wig Dr is a place where a woman, losing a part of herself…her femininity…can come and feel whole again. ‘Some of my clients are still working and don’t want to be viewed with sympathetic smiles. And since each fitting is by appointment only, I take the time these brave women need to share their stories and help them find a look that’s unique to them. Since we have hundreds of styles and colors from which to choose, I can find them something similar to their previous look, or something completely different.’

“Joining Dr. Gamble at the new location, is Erica Driver, a stage IV breast cancer survivor and trained mastectomy bra fitter, and Patty Prifti, a wig fitter with The Wig Dr. for over two years. These three women look forward to working with clients who are going through the most difficult times in their lives and giving them an empowering experience where they can take back a part of themselves. The Wig Dr. client and breast cancer survivor Anne Parke says that she enjoyed the personalized attention in a relaxed atmosphere. ‘But more importantly, I now look like my partner’s contemporary…in age and appearance. I have bald spots and thinning hair due to my chemo, and the new wigs make me feel more like myself again.’ ”

For additional information about The Wig Dr. or Dr. Gamble, visit https://fb.watch/nDI9cyovLB/?mibextid=E87lkY

Send Your Biz News!

East Cobb News loves to tell the community about new businesses, and those marking milestones or undergoing major changes, as well as profiling local business owners and their employees.

If you have items to share that fit those descriptions, please sent them to: editor@eastcobbnews.com, and observe the following guidelines to ensure we get everything properly and can post it promptly.

Send the body of your information in IN TEXT FORM ONLY in the text field of your e-mail template. Reformatting text from PDF, JPG and doc files takes us longer to prepare your message for publication.

We accept PDFs as an accompaniment to your item. Images are fine too, but we prefer those to be JPG files (more than jpeg and png). PLEASE DO NOT send photos inside a PDF or text or any other kind of file. Of course, send us links that are relevant to your message so we can direct people to your website.

If you’re a local business and are interested in advertising opportunities with East Cobb News, please contact us at advertising@eastcobbnews.com and we’ll be glad to tell you how we can help promote your business to East Cobb’s only daily, all-online audience, one that’s highly engaged in the community and growing.

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East Cobb Biz Scene: Cafe Rivkah holds special ribbon-cutting

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Cafe Rivkah ribbon cutting

Back in April we visited Cafe Rivkah when it opened at the Pavilions at East Lake Shopping Center, serving up Middle Eastern breakfast/lunch/brunch fare featuring homemade artisanal baked goods.

Earlier this week owner Vicky Savrin and her husband Phil, who helps out on the business side, treated guests from the Cobb Chamber of Commerce, Visit Marietta and the East Cobb Business Association for a special ribbon-cutting event.

Local business associations have been making the rounds like this on a regular basis, and the Savrins’ ties to Marietta go deep.

She began selling homemade pastries and bakery at the Marietta Farmers Market, and regular customers wondered if she would ever consider a cafe.

While doughnuts, bagels and breads come in many varieties, the menu also features Mediterranean dishes such as shakshuka and a Lebanese chicken tawook wrap.

Cafe Rivkah (website) also was honored at the Taste of East Cobb festival in the best overall taste category. Vicky Savrin still features at the Marietta Farmers Market on Saturday mornings, and does catering as well.

Upon the cafe’s six-month anniversary, she noted on her Facebook page that “it has been a satisfying experience so far. No regrets. We learn new things everyday and we know that we made mistakes and they will happen (unfortunately) because there are so many parts to our efforts that has to work 100 percent to make the overall experience for the customers satisfying.”

The photos come from Gina Duncan, Visit Marietta’s marketing and PR manager.

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Strongvibe Grand Opening

As we noted in our profile earlier this week of the new Strongvibe electrical muscular therapy studio, a grand opening is set for next Thursday, is from 5-7 (more info and RSVP here).

The event includes giveaways, demos, food and wellness information from Plasker Chiropractic, Meridian Health and Wellness and more, and Strongvibe membership discounts will be 25 percent off.

Strongvibe is located at 147 Johnson Ferry Road, Suite 4110. Phone: 770-573-4010.

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Strongvibe studio features electrical muscular therapy workouts

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Strongvibe fitness studio opens

East Cobb is home to a myriad of fitness, health and wellness studios.

What’s new to the area is the emerging genre of businesses and treatment centers offering electrical muscular stimulation (EMS) therapy.

Among them is Strongvibe, an independent studio at Paper Mill Village that’s had a soft opening for several weeks and which will hold a grand opening Oct. 19.

(Another new EMS studio in East Cobb is BODY20, a franchise at Woodlawn Point Shopping Center.)

Strongvibe owner Erica Manning said her business offers one-to-one personal training for clients who haven’t worked out for a while and those with chronic pain whose ability to work out is limited.

Electrical muscular therapy involves the transmission of mild electrical pulses to treat injured, weak or diseases muscles.

Manning said she came up with the name for her studio because “I wanted to describe what you feel and what you’re getting.”

Clients schedule 20-minute customized workouts, ideally twice a week, to stimulate muscles in their arms, legs, and abdominal areas.

They are connected to a vest-like device that sends currents into muscular areas to produce 85 contractions per second, activating most major muscle groups in the body at the same time.

For those who have difficulty with high-impact exercise, the aim of EMS is to help develop muscle tone and strength for anyone at any fitness level, including the aging dealing with the effects of osteoporosis.

“I like the idea of helping people who can’t do those intense workouts,” said Manning, who has a marketing background and who is certified as a personal trainer and in EMS.

Among them is her grandmother, who suffered from hard falls and needed therapy to stabilize her body. She’s in a chair the entire time of her workouts, and Manning said after a month her back pain was gone.

In addition to the EMS equipment, Strongvibe has a treadmill and dumbbells as well as a rowing machine.

Manning said her emphasis is on customizing workouts for clients to make sure they’re getting exactly what they need. Like many fitness studios in the area, membership is required, and Strongvibe is offering a free introductory session.

“I’m not just trying to get them through the door,” she said. “I love to be part of their journey.”

She also wants to stress community ties. She and her husband, who works from home in the marketing field, moved to East Cobb from Smyrna and have children ages 14, 12 and 10.

The Oct. 19 grand opening is from 5-7 (more info and RSVP here) and includes giveaways, demos, food and wellness information from Plasker Chiropractic, Meridian Health and Wellness and more.

Strongvibe is located at 147 Johnson Ferry Road, Suite 4110. Phone: 770-573-4010.

Strongvibe studio opens

Strongvibe studio opens

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Strongvibe is located at 147 Johnson Ferry Road, Suite 4110. Phone 770-573-4010.

Roswell-Johnson Ferry oil change project getting underway

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Roswell-Johnson Ferry oil change project

About a year and a half after getting a site plan change approved by the county, Valvoline Instant Oil Change is beginning to break ground for a new facility on the former site of a Chevron gas station at Roswell Road and Johnson Ferry Road.

Crews have been digging up what’s left of the Chevron pavement in the northwest corner of one of East Cobb’s busiest intersections and we noticed this sign for the first time on Friday.

As we reported last year, Valvoline needed to run a site plan amendment by Cobb commissioners to convert the 0.95-acre tract into a three-bay oil change facility totalling 2,088 square feet.

Plans call for a landscaping plan and 15 parking spaces, and access will be right-in and right-out only on Roswell Road westbound.

The Chevron station that opened in the 1970s closed in late 2020, and was demolished in early 2021. The property has sat largely untouched ever since.

The Valvoline filings and county property tax records indicate that the two parcels making up the 0.95 acres have a combined appraised value of $822,240.

The owner one of those tracts, Ruth McLaughlin, the former Chevron owner, also owns 0.71 acres directly behind it that’s valued at $1.24 million.

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American Family Care Urgent Care opening East Cobb location

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American Family Care Urgent Care opening East Cobb
Dr. Leia Dawson and her husband, Brandon Dawson, the business development officer for the AFC Urgent Care location in East Cobb. ECN photo and video.

There’s still some staff training and final checks to undergo, but the American Family Care Urgent Care location in East Cobb should be open by later this week.

That’s the estimate that Dr. Leia Dawson, the new clinic’s medical director, said after a ribbon-cutting celebration on Tuesday.

The 3,600-square-foot facility at Merchant’s Festival Shopping Center (1401 Johnson Ferry Road, Suite 390) is in the space of an urgent care facility that was bought out by Wellstar Health System.

It will provide a wide range of urgent and primary care walk-in services for adults and urgent care needs for minors, seven days a week.

Dawson, who’s headed a Floyd Urgent Care location in Rockmart and an AllCare location in Dallas, Ga., said AFC Urgent Care’s goal is simple.

“We want to ease some of the pressure off the ER,” said Dawson, who holds a Doctor of Osteopathy degree and is board-certified in family medicine.

“Our goal is to have you in and out in an hour.”

She said the time can depend upon the nature of an injury or service need.

AFC Urgent Care’s services include diagnostics tests with on-site equipment, including an X-ray machine, an on-site laboratory, occupational health exams and worker’s comp cases and “point of care” treatment for the flu, COVID and other illnesses.

AFC, based in Birmingham, has other Urgent Care locations in metro Atlanta, including near Town Center and in Roswell, among its 350 franchised locations around the country.

Dawson’s husband Brandon is the East Cobb clinic’s director of business development. They live in North Cobb with their two children.

AFC’s mission, according to Laura Bradbury, the company’s vice president of franchise operations, “is to bring health care to the community. That’s what makes us successful.”

Dawson noted a shortage of nurses and other medical personnel at facilities that has resulted in extended waiting and service times.

“It’s an economical option for people who don’t want to go to the hospital,” said Jack Norton, who’s doing media and public relations for the East Cobb facility.

The AFC Urgent Care location in East Cobb will include 14 staffers in addition to Dawson, including two nurse-practitioners. There also will be another medical doctor on call.

The location accepts most health insurance coverage. No appointments are needed.

Hours are fro 8 a.m. to 8 p.m. Monday-Friday and from 8 a.m. to 5 p.m. Saturday-Sunday.

Phone: 470-250-1492

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East Cobb Barber Shop stylist gets 20th anniversary surprise

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East Cobb Barber Shop stylist 20th anniversary
One of Jerri Heacock’s regular customers is East Cobb resident John Galt. ECN photo.

As Jerri Heacock began her job at the East Cobb Barber Shop Saturday morning, she was greeted by customers without appointments.

They weren’t walk-up clients, but regulars whose hair she had just cut, and she wondered what was up.

Some were bearing gifts and roses, and before long her co-workers had rolled out some cupcakes, balloons, and a signed card.

Her boss, owner Dee Reitz, had organized a surprise to mark Heacock’s 20th anniversary working for the old-style barber shop, and kept the secret well.

“I kind of had a hint,” Heacock said, but admitted she was still surprised when the full party complement was unveiled.

She’s the longest-serving stylist under Reitz, who took over the more than 37-year-old business in 2000. Heacock has the honor of working at “the first chair.”

That’s literally the first person customers see when they walk in the doors of the 600-square-foot space at Merchants Festival Shopping Center.

Usually that goes to a barber shop owner, but Reitz said Heacock has earned it.

“She just always has a smile, really knows how to build a rapport with customers. That’s why she’s the first chair.”

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Heacock attended Roffler’s Barber College and had worked at other barber shops when she heard about an opening at East Cobb Barber Shop.

“I just called and said I needed a job,” said Heacock, who was a single mother at the time.

That was on a Thursday, and two days later, she was working a chair on a trial basis. Initially she worked three days a week, but has been full time for many years.

The East Cobb Barber Shop, Heacock said, “just became family. It’s homey.”

She and Reitz are best friends, and when “you spend so much time with them they become family. It feels like home.”

Reitz and her staff of three stylists were rocked when the COVID-19 pandemic was declared in March 2020. The shop was closed for a month, but Heacock came back after two months, bored at home and itching to see her clients.

“I missed my customers,” she said. “You get real close to them, and that’s why I love to do what I do.”

Customer John Galt, Heacock’s last of the day on Saturday, is among the regulars. He said he’s not coming as frequently as he once did—around every three weeks or so—but knows who he wants to see when he does come.

“I first started coming because it was so convenient,” said Galt, who lives in East Cobb. “Jerri has been good to me.”

He’s also a retired from the U.S. Army, and East Cobb Barber Shop reaches out to military veterans.

Reitz said she’s appreciated Heacock’s longevity not just because of her work ethic and the time it takes time to build up a loyal clientele, but also because it’s difficult to hire and keep good stylists.

“I’ve had several people where it just didn’t work out,” Reitz said. “I don’t like turnover.”

Having a reliable, friendly and familiar face “makes people feel comfortable.”

East Cobb Barber Shop stylist 20th anniversary
East Cobb Barber Shop staff, L-R: Stylists Matt Crawford, Lisa Owen and Jerri Heacock and owner Dee Reitz. Photo courtesy Jerri Heacock

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East Cobb Biz Scene: Olea Oliva! closing at Avenue East Cobb

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Olea Oliva! store closing Avenue East Cobb
“My heart is full,” Olea Oliva! owner Smita Daya said as she and her husband plan to retire in Italy. ECN photo

The Olea Oliva! store at Avenue East Cobb, which sells gourmet olive oils, balsamic vinegars, spices, herbal teas and other artisanal food items, is closing.

The married couple of owner Smita Daya and her husband Dilip Daya are retiring and moving to Italy, where they have been frequently spending time in the nearly eight years since they opened the store.

The last day of business is Oct. 15, and a closing sale is underway, with 30 percent off full purchases using the promo code OLEAVIP30.

Smita Daya, who opened Olea Oiva! after a career handling commercial closings for a law firm, said she and her husband, both natives of rural areas of Africa, “are going back to the farm life.”

They’ve had a co-share housing arrangement near Florence, Italy, where they cultivated expertise in the olives, vinegars and wines that they featured in the store. (Dilip Daya, who has had a career in information technology, helps at the store and is an olive oil sommelier.)

“It’s time,” Daya said of her decision to close Olea Oliva!, which has been several months in the making. “I think I’ve had a good run. When it’s time, it’s time, and in my heart I feel it’s time.”

Daya and her husband raised two daughters who are Walton High School graduates, one of whom is a medical doctor.

She said she’s proud of what she learned and put to use as a business owner in a retail world that was challenging even before COVID-19.

Daya said she looks at her decision to close the store “not as a failure but as an experience. I’ve enjoyed the opportunity to make so many friends and connecting with local business owners. I have grown as a woman and as an entrepreneur.”

Daya’s passion for healthy eating—a plant-based diet infused with olive oil—was at the heart Olea Oliva!

Her cookbook, “An Odyssey of Flavors,” was published in 2018, and when she moved the store to larger space at Avenue East Cobb, she conducted cooking workshops and wine tastings on-site.

“I love food and it has been a passion,” she said. “I took it to a different place.”

There’s a final wine-tasting and four=course Mediterranean meal this Saturday, with three spots left, and she’s donating all the proceeds to APTERS Zambia, a non-profit charity started by her daughter Annika that provides mobility aids for children with cerebral palsy and other disabilities in the African country.

The cost is $100 each and you can sign up by clicking here.

After the store closes, Daya said she’ll take a few months to prepare for the move to Italy, and to take stock of what she’s done with Olea Oliva!

“I feel so blessed,” she said. “My heart is full.”

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