Body20, a national fitness franchise specializing in electrical muscular therapy workouts, will have a grand opening celebration for its new studio in East Cobb on Jan. 11.
The studio is located at 1100 Johnson Ferry Road, Suite 270 (Woodlawn Point Shopping Center) and the grand opening party will be from 5-8 p.m.
The event will include free workout demos, food and on open bar, music, fun raffles, and presentations from other health and wellness businesses in the community, and will be followed by a final weekend of special membership pricing and other promotions.
The East Cobb studio (website link here) is the first of several planned in metro Atlanta by franchisee Gene Chayevsky, a veteran entrepreneur and business investor.
Body20 specializes in 20-minute one-on-one personalized workouts with certified coaches. The EMS technique was first developed by sports coaches in the former Soviet Union to assist athlete recovery, and in recent years has been developed for fitness studio businesses in Europe.
Body20 has nearly 70 locations in the U.S., including Brookhaven, Buckhead, Decatur and Roswell in metro Atlanta.
“I saw BODY20 as a future dominant brand in the nascent US market of technology-enhanced personalized fitness. Using the amazing power and efficiency of Electro-Muscle Stimulation-based workouts to achieve impressive strength and cardio results for anyone in only 20-40 minutes per week, regardless of age or fitness level, I immediately realized that BODY20 has the potential to disrupt the legacy personal training market with its more impactful and time and cost-effective workouts,” Chayevsky said in a release announcing the East Cobb studio grand opening.
“By making personalized training and much higher levels of fitness accessible and affordable to a much wider audience who often struggles with fitting in a consistent exercise routine with family and career obligations, BODY20 provides a uniquely valuable service to all communities in which it operates.”
Another EMT specialty studio, Strongvibe Fitness, recently opened in East Cobb at Paper Mill Village as an independent business.
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