East Cobb Business

East Cobb Biz Scene: Paint-by-numbers marketing; new openings

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East Cobb Biz Scene
Discarded paint supplies are loaded up at the Pope Band recycling event.

Small businesses know they have to be creative to stand out in a crowded, competitive marketplace.

For paint store owner John Gregory, it made perfect sense for his in.SIDE.out stores to be present at the Pope Band recycling event Saturday at the Northeast Cobb YMCA (he provided the photos to us as well).

in.SIDE.out—which has two stores in East Cobb, was a sponsor of the event, and helped carry away unwanted paint from customers dropping off all kinds of other household items.

Gregory’s stores specialize in selling Benjamin Moore brands, and he has a color consultant available for customers who want specialized assistance in getting the right look, whether it’s inside or out.

He’s holding customer appreciation events at his East Cobb stores in the coming week: This Tuesday, April 16, from 11-2 at the Merchants Walk store (4235 Merchants Walk Drive), with lunch items from Marlow’s Tavern. Next Tuesday, there will be a similar event at the Parkaire store (4880 Lower Roswell Road, Suite 135), also from 11-2.

Business partners and key vendors will on hand for product demonstrations, education and for other information,

He opened the Parkaire store in 2016 (next store to Johnny’s Pizza), but outgrew that space and needed to expand. Not wanting to relocate completely, another in.SIDE.out opened at Shoppes the Merchants Walk (an outparcel near Whole Foods) in 2022.

Benjamin Moore is a national paint retailer but the stores are locally owned and operated.

“The difference is we’re your neighbors,” said Gregory, who has a third store in Alpharetta. “We aim to provide a better level of service.”

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The Dog Stop opens

The Dog Stop, a national franchise dog care brand, has opened a store at 1355 Roswell Road (East Cobb store website), in the Town and Country Shopping Center.

The owners are local entrepreneurs Anne Bailey and Connor Moore, who first met while getting their Executive MBAs at Emory University.

“We chose The Dog Stop because we wanted to invest in a franchise that we would enjoy being a part of,” Moore said in a release. “We both own dogs, love the pet owner demographic and YOY increase in spending on pet care services, and we were impressed with the corporate team after meeting them during our discovery week.”

The Dog Stop was formed in 2009 and provides dog care services and products, covering behavior, nutrition and grooming. Dog daycare and boarding services are available, and the retail product line includes food, treats, toys, accessories and health/medical items.

Hours are Monday-Friday 6:30 a.m. to 7 p.m. and Saturday-Sunday 10-4.

Music By Tritone Expands

Music by Tritone, which provides private music lessons, coaching and recording services to student musicians, has opened a studio in East Cobb (4343 Shallowford Road, Building B, Suite 110).

It’s the third such location (Roswell, Alpharetta/Johns Creek) for Music by Tritone, which formed in 2002. It’s also  collaborating with the Roswell Cultural Arts Center and on Saturday will debut there with the Tritone Youth Orchestra in a special concert: Tickets and details at www.roswellcac.showare.com.

The show is entitled “80s Classic Time Machine: A Symphonic Journey from Rock to Classical.”

“Music By Tritone elevates the music lesson and performance experience with an individualized approach that connects musicians of all ages. Expanding further into the neighborhoods of north metro Atlanta helps us share music with more families,” Joshua K. Chari, Co-Founder and Co-Owner of Music By Tritone, said in a release. “We are especially grateful to the Roswell Cultural Arts Center for this new collaboration, and the tremendous opportunity to engage and connect with the music community.”

In addition, Music by Tritone (website here) also offers summer camps and workshops.

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East Cobb small businesses honored by Cobb Chamber

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The Music Studio Atlanta East Cobb

Several businesses in East Cobb were named among the Top 25 small businesses of 2024 by the Cobb Chamber of Commerce on Monday.

They include The Music Studio Atlanta, which includes a location at the Pavilions at East Lake on Roswell Road, Janice Overbook Real Estate Team on Sewell Mill Road and Peachtree Hearing on Lower Roswell Road.

They will be honored at the Chamber’s Marquee Monday luncheon at the Coca-Cola Roxy Theatre at The Battery Atlanta on May 13.

Here’s more about what’s on the agenda:

“The winners are determined by a thorough selection process including applications and site visits by a panel of outside judges. The luncheon will also honor the Small Business Hall of Fame inductees. CDH Partners, the 2023 Small Business of the Year, will be inducted into the Small Business Hall of Fame, joining an elite list of winners spanning over 30 years.

“Tickets to the breakfast are $50 for Cobb Chamber members and are $75 for general admission. Visit www.cobbchamber.org/SBOY for more information and event registration.”

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East Cobb Biz Scene: ECBA Expo returns; April biz events

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ECBA Expo

The East Cobb Business Association has announced that its Expo event is returning for the first time since 2021, this time in the spring.

The Expo had been held in the fall, but this year’s event is Wednesday, April 24, from 4:30 to 7 p.m. at the Olde Towne Athletic Club (4950 Olde Towne Parkway).

Businesses that want to exhibit have until April 18 to register. The cost is $200 for ECBA member businesses and $300 for non-members. Any business that wants a premium location will pay $300.

See the accompanying flyer for details. The public is invited to attend, with admission $5 per individual in advance and $10 at the door.

For more information and to register click here.

April speakers

Irene Barton of East Cobb, head of the Cobb Collaborative non-profit, is the guest speaker at the Cobb Chamber of Commerce’s East Cobb Area Council breakfast on Thursday.

It’s from 7:30- 9 a.m. at Indian Hills Country Club (4001 Clubland Drive) and she’ll be discussing the organization’s focus on mental health, literacy and civic engagement.

Barton was named the East Cobb Citizen of the Year by the East Cobb Area Council. Information and registration by clicking here.

The ECBA’s monthly luncheon is April 16 and the featured speaker is KSU archery professor Yale Nogin, who will speak on how business people can find their targets. The ECBA-sponsored Professional Women of East Cobb luncheon is this Friday. Info and registration for both by clicking here.

The Northeast Cobb Business Association luncheon is April 17 with business consultant Joel Zirkel, who works with the small business development center at KSU. NCBA also sponsors a women’s lunch, coming up on Tuesday, and an Alive After Five networking event on April 25. Info and registration for all by clicking here.

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East Cobb Restaurant Update: Sidelines Grille opens

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Sidelines Grille coming to East Cobb

As we noted in November, the locally-owned Sidelines Grille chain has been preparing to open in the former Egg Harbor Cafe space at Stonewood Village.

The restaurant group, GFY Hospitality, announced Monday that it’s now open for business (4719 Lower Roswell Road, Suite 4200), a bit later than the earlier projected window of late January to early February.

The menu at the East Cobb location, like the others, is extensive, and online ordering will soon be available.

It goes beyond traditional sports bar food (burgers, sandwiches, wraps) and drink (two dozen draft beers on tap, craft made cocktails) to include full pasta, seafood, chicken and steak entrees, along with salads and soups, Tex-Mex items and desserts.

The family-style sports bar concept has been around since 1994, with locations in Canton, Hickory Flat, Woodstock and Cartersville.

Opening hours at the East Cobb restaurant are Sunday-Thursday from 11 a.m. to midnight and Friday-Saturday from 11 a.m. to 1 a.m.

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East Cobb Biz Scene: A personal touch for health and wellness

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East Cobb Biz Scene

A family testimonial can provide a life-altering experience.

When starting a new business, Laura Yeatts of East Cobb said her sister-in-law’s health transformation “was kind of my why.”

She and her family moved from Virginia two years ago, and in November opened a Fit Body Boot Camp franchise on East Cobb Drive.

Her brother’s sister enrolled in another Fit Body Boot Camp, “and completely changed her life around.”

What Yeatts saw was a need to reach out to “people who need a gym that isn’t intimidating.”East Cobb Biz Scene

Her studio, which opened in November, provides 30-minute workouts that each member can tailor for their own needs, with instructors. Elements include cardio, weights, stations, ropes and bikes, chopped up into smaller time blocks.

The class sizes typically range between 5-15 people and the studio is open Monday-Saturday.

“Every day is different,” Yeatts said. “The coaches mix it up constantly,” and each session includes stretching and recovery.”

She and her husband are co-owners but have corporate jobs, and says that “the coaches run the show.”

Thus far she’s signed up around 50 members, and is getting involved with local PTA and sports team sponsors.

East Cobb Biz SceneMembership costs vary, and an unlimited package is $40 a week, with typically 3-5 classes.

“It’s good to have a fitness-minded community,” she said. “If I can change one person’s life, it’s all worth it.”

Fit Body Boot Camp

1344 East Cobb Drive

770-818-6080

 

Walk With a Doc

East Cobb Biz Scene
Dr. Dolapo Babaloa shows a nutritional chart that’s a vital guide to her approach to treating obesity issues.

When Dr. Dolapo Babalola opened a wellness clinic in East Cobb last summer, it was with the aim of reaching out to the community beyond her own facility.

Babalola, who practiced at Grady Memorial Hospital for 15 years, focuses on helping patients with obesity issues with a holistic approach.

Her clinic, Living At Your Best Wellness, uses what’s called the Direct Primary Care model via flat monthly membership fees.

During her time in a larger health network, she witnessed the frustration of patients “who couldn’t see their doctor when they want them.”

Her practice is what she calls a one-stop for those seeking to improve their wellness where “we see the whole person.

“It’s not just diet and exercise,” Babalola says from her office on Johnson Ferry Place. “We’re trained in nutrition, sleep and other factors as well.”

One of the questions she says she asks her patients is very simple: “What’s your day like? What is your evening like?”

While they get initial physiological exams, understanding their everyday habits is at the heart of this approach to better health.

She said one client came in at 349 pounds, and has lost 80, “because accountability matters.” Those between-office-visits consultations include phone and text conversations.

“Dr. Babs”—who has lived in East Cobb for 13 years with children at Walton, Dodgen and East Side schools—meets with patients and anyone else once a month in her “Walk With A Doc” event at East Cobb Park.

It’s the second Saturday of each month starting at 9 a.m., and includes stretching followed by 30 minutes of walking at any pace.

“Walking for mental health is good,” she says. “You feel more energized and you get to start somewhere.”

Living At Your Finest Wellness

1230 Johnson Ferry Place, Building A-20

678-403-2399

Music Studio Atlanta Open House

The East Cobb location of Music Studio Atlanta (2100 Roswell Road, Suite 1128), is having an Open House through Saturday as part of “Teach Music Week.”

Participants will get chances to win discounts on music lessons and meet the staff. The event is 3-7 through Friday and 10-4 Saturday.

Send us your biz news!

We’d love to hear from local businesses about what’s going on in the local business scene: Openings, ribbon-cuttings, closings, anniversaries, new management, etc.

We also take tips from the public about these items as well, so if you see something, let us know,

E-mail us: editor@eastcobbnews.com with your information, questions, photos, announcements, etc.

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We sell display and newsletter ads and sponsored posts, as well as exclusive campaigns for specialty content, including East Cobb Biz Scene.

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East Cobb Biz Scene: Gaming On; Sprayberry TD fundraiser; more

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East Cobb Biz Scene, Tin Pin opening

Welcome to East Cobb Biz Scene, a weekly roundup of openings, closings and other news involving local businesses in East Cobb, and the people behind them.

We’ll be running this feature on Monday, when we focus on small businesses, and invite members of the business community to let us know what’s going with their businesses, including community activities.

At the end of a hectic week, I spent some time Friday afternoon checking out the grand opening of the Tin Pin Game Bar at Avenue East Cobb (4475 Roswell Road).

It’s been open for about a week, but the after-school hour schedule for this event was ideal for families and others wanting to unwind with pinball and other arcade games that were free during the grand opening hours.

It’s a sliver of a space next to Tin Lizzy’s in the former Benni’s Cubano space, and Friday’s pleasant weather was very inviting for leaving the door open, as well as patio dining.

Tin Pin has a sports bar atmosphere, although kids were running around everywhere (and in the case of my quickie video last Friday, waving behind me!).’

Tin Pin opening

Tin Pin opening

Tin Pin opening

Tin Pin opening

Tin Pin opening

Also new at Avenue

Tin Pin wasn’t the only new entry at Avenue to open over the weekend. A women’s boutique, Boho Trace, has opened in Suite 1725 (the former Olea Oliva! space). It’s a women-owned shop started by CEO Devon Sawyer, who’s dedicating her new business in the memory of her mother, who died suddently in 2021.

In addition to women’s outfits, Boho Trace sells accessories, shoes, swimwear, and more. Hours are Monday -Saturday from 11 a.m. to 7 p.m. and Sunday 12-5 p.m.

Also at Avenue, a family lounge has opened, between Tin Lizzy’s and Panera Bread, with public restrooms, a mother’s l0unge, electronic charging stations and a kids’ play area with lounge seating.

Lounge hours are Monday-Saturday from 10 a.m. to 9 p.m. and Sunday 12-6 p.m.

Biz luncheons in February

The guest speaker at the Feb. 20 luncheon of the East Cobb Business Association is Dr. Eric Plasker of Plasker Family and Performance Chiropractic, who will speak about “healty longevity in business and life.” He’s the author of “The 100 Year Lifestyle,” speaks regularly on wellness topics.

The luncheon takes place from 11 a.m. to 1 p.m. at Rich Hart Global Studios (2030 Powers Ferry Road, Suite 270-280). The cost ranges from $20-$30 and you can sign up by clicking here.

The following day, Wednesday, Feb. 21, the Northeast Cobb Business Association will hold its monthly luncheon from 11 a.m. to 1 p.m. at Piedmont Church (570 Piedmont Road).

The guest speaker is Roger Tutterow, economics professor at Kennesaw State University. The cost is $20-$35; more info by clicking here.

Jewelry fundraiser to help Sprayberry TD club

Rebecca Deutsch of Park Lane Jewelry, has announced her latest fundraiser in the East Cobb area to help a community organization.

Between now and Wednesday (Feb. 7), she’s doing a give-back fundraiser on behalf of the Sprayberry High School Touchdown Club, donating 50 percent of the proceeds.6-7:30

The booster club is aiming to raise $1,000, and Park Lane offers more than 200 different products between $22-$200. For the full listings, visit https://parklanejewelry.com/f/3276.

Your order will be shipped directly to you. For information call 404-769-3502.

Strong Hearts, Strong Lives session

Several East Cobb wellness professionals are holding a special session Thursday to promote better lifestyle and fitness habits related to heart health.

“Strong Hearts, Strong Lives” takes place from 6-7:30 p.m. at the StrongVibe Fitness Studio in Paper Mill Village, 147 Johnson Ferry Road, Suite 2110. (We profiled StrongVibe and owner Erica Manning last fall, shortly after she opened.)

Also on hand will be Dr. Dolapo Babalola of the Living at Your Finest Wellness office on Johnson Ferry Road, and Dr. James Cullison of Mojo Vitality, also at PMV.

The event will include free scans, meditation sessions, food and giveaways. It’s free to the public and you can RSVP by emailing erica@strongvibefit.com.

Send us your biz news!

We’d love to hear from local businesses about what’s going on in the local business scene: Openings, ribbon-cuttings, closings, anniversaries, new management, etc.

We also take tips from the public about these items as well, so if you see something, let us know,

E-mail us: editor@eastcobbnews.com with your information, questions, photos, announcements, etc.

Advertise with us!

East Cobb News is the only daily news resource covering this community, and we’re growing! Reach our highly engaged audience with dynamic, targeted and measurable digital advertising with repeated exposure that’s unmatched in this market!

We sell display and newsletter ads and sponsored posts, as well as exclusive campaigns for specialty content, including East Cobb Biz Scene.

For more information, e-mail us: advertising@eastcobbnews.com.

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Tin Pin Game Bar opening at Tin Lizzy’s/Avenue East Cobb

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Tin Pin Game Bar opening East Cobb

We posted back in November about the expansion of the Tin Lizzy’s Avenue East Cobb to include a gaming bar.

That addition, the Tin Pin Game Bar, is opening on Friday, in the former Beni’s Cubano space, and will feature menu items from Tin Lizzy’s in a family-friendly entertainment space.

The gaming space is connected to Tin Lizzy’s dining room and “will feature 10 pinball machines and a collection of arcade games alongside the restaurant’s full menu of tacos, quesadillas, margaritas and specialty cocktails,” according to a Tin Lizzy’s release.

Games include Ms. Pac-Man, Galaga and Donkey Kong, and there will be high-tech Stern pinball machines featuring modern properties like the Mandalorian, Deadpool, Godzilla and the recently released Venom pinball game.

Tin Lizzy’s is operated by the Atlanta-based Southern Proper Hospitality, and Tin Pin will have a pinball collection “curated” by Atlanta resident Kevin Grillo, a nationally ranked pinball player.

Tin Pin’s pinball collection is curated by Kevin Grillo, a nationally ranked pinball player and Atlanta resident whose expertise has contributed to the collections at other Atlanta gaming establishments.

“Arcade games appeal to guests across multiple demographics and so does our Tex-Mex menu,” Southern Proper partner Chris Hadermann said in the release. “We’re excited about the experience we’re creating at Tin Pin Game Bar.”

Tin Pin is at 4475 Roswell Road, Suite 1510A at Avenue East Cobb. Hours are Sunday-Thursday from 11 a.m. to 10 a.m. and Friday-Saturday 11 a.m. to 11 p.m.

The bar is open to all ages during daytime hours but in the evenings is limited to ages 21 and older.

More Avenue openings

North American Properties, which manages Avenue East Cobb, announced this week that two new retail outlets will be coming this spring.

One is the Baby Nook, a boutique offering baby essentials and gifts, and will be located next to Barnes & Noble.

Boho Trace is a women’s fashion boutique that will occupy the former Olea Oliva! space.

East Cobb Biz Update: Ashley HomeStore closes; BODY20 opens

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Ashley HomeStore closes East Cobb

A reader alerted us to the departure of the Ashley HomeStore at the East Cobb Crossing Shopping Center (4281 Roswell Road), and the above photo is what we saw when we went by.

The largest home furnishing retailer in the country had been operating at East Cobb Crossing since 2016, and also has stores in the Cumberland area and Alpharetta in north metro Atlanta in addition to the Town Center vicinity.

The Shopping Center Group, which leases space at East Cobb Crossing, lists the former Ashley space as having 19,230 square feet.Ashley HomeStore closes East Cobb

Like many retailing chains, Ashley closed locations in the wake of the COVID-19 pandemic, and has been opening others as it makes significant changes.

Last year, the Ashley HomeStore concept was rebranded as “Ashley” and indicatec that stores in several metro areas, including Atlanta, will “undergo the refresh” amid more expansion.

According to Business of Home, a major reason for the rebrand is an attempt to reach younger customers and to “enhance the overall customer experience.”

Those marketing efforts include offering “experiential events” featuring live music with an emphasis on driving social media impressions and engagement.

BODY20 Ribbon-Cutting East Cobb
Owner Gene Chayevsky cuts the ribbon for the new BODY20 fitness studio. Photos courtesy ECBA.

Body20 Ribbon-cutting

BODY20, a national fitness franchise specializing in wearable, electro-muscle stimulation workouts, held a formal opening and ribbon-cutting on Jan. 11 with the East Cobb Business Association.

Located at Woodlawn Point Shopping Center (1100 Johnson Ferry Road, Suite 270), BODY20 offers one-on-one technology training provided by a personal BODY20 certified coach to customers of all fitness levels.

Workouts are 20-40 minutes, featuring  and are designed to improve strength and cardio results.

The East Cobb owner is KLW Fitness, a franchise run by veteran entrepreneur Gene Chayevsky, who is planning seven BODY20 locations in metro Atlanta.

BODY20 is a membership-based business with a variety of joining options. The studio offers a complimentary demo session. To sign up visit the studio’s website or call (770) 450-6127.

BODY20 Ribbon-Cutting East Cobb

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Body20 to hold grand opening for East Cobb fitness studio

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Body20 East Cobb grand opening

Body20, a national fitness franchise specializing in electrical muscular therapy workouts, will have a grand opening celebration for its new studio in East Cobb on Jan. 11.

The studio is located at 1100 Johnson Ferry Road, Suite 270 (Woodlawn Point Shopping Center) and the grand opening party will be from 5-8 p.m.

The event will include free workout demos, food and on open bar, music, fun raffles, and presentations from other health and wellness businesses in the community, and will be followed by a final weekend of special membership pricing and other promotions.

The East Cobb studio (website link here) is the first of several planned in metro Atlanta by franchisee Gene Chayevsky, a veteran entrepreneur and business investor.

Body20 specializes in 20-minute one-on-one personalized workouts with certified coaches. The EMS technique was first developed by sports coaches in the former Soviet Union to assist athlete recovery, and in recent years has been developed for fitness studio businesses in Europe.Body20 East Cobb grand opening

Body20 has nearly 70 locations in the U.S., including Brookhaven, Buckhead, Decatur and Roswell in metro Atlanta.

“I saw BODY20 as a future dominant brand in the nascent US market of technology-enhanced personalized fitness. Using the amazing power and efficiency of Electro-Muscle Stimulation-based workouts to achieve impressive strength and cardio results for anyone in only 20-40 minutes per week, regardless of age or fitness level, I immediately realized that BODY20 has the potential to disrupt the legacy personal training market with its more impactful and time and cost-effective workouts,” Chayevsky said in a release announcing the East Cobb studio grand opening.

“By making personalized training and much higher levels of fitness accessible and affordable to a much wider audience who often struggles with fitting in a consistent exercise routine with family and career obligations, BODY20 provides a uniquely valuable service to all communities in which it operates.”

Another EMT specialty studio, Strongvibe Fitness, recently opened in East Cobb at Paper Mill Village as an independent business.

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Peachtree Immediate Care to open East Cobb clinic

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Peachtree Immediate Care to open East Cobb clinic

Peachtree Immediate Care, an urgent care facility with more than 50 locations in metro Atlanta and North Georgia, will be opening a clinic in East Cobb this week.

A ribbon-cutting is scheduled for Wednesday at 1 p.m. at the clinic at Woodlawn Point Shopping Center )1100 Johnson Ferry Road, Suite 510). It’s part of an open house event slated from 12-2 p.m.

Peachtree Immediate Care is part of the Emory Healthcare Network, and provides comprehensive urgent care services.

The clinic is open 8 a.m. to 8 p.m. seven days a week and offers urgent and family care services, treats minor illnesses and injuries, conducts sports physicals and X-rays, practices occupational medicine and has on-site labs.

Appointments are not required and both insurance and self-pay options are available. Patients can also check-in online and receive referrals to specialists.

Website: https://www.peachtreemed.com/location/east-cobb/

Phone: 943-888-9006

Email: eastcobb@peachtreemed.com

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East Cobb restaurant update: Press Waffle to open Dec. 15

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Press Waffle opening Dec. 15

Workers are still putting some of the finishing touches on windows and the exterior as we’re a couple weeks away from the official opening of Press Waffle Co. at Avenue East Cobb.

It’s occupying one of the new “jewel box” buildings that’s a key part of the retail center’s overhaul. Owner Keith Ginel told East Cobb News this week that the first day of business is Friday, Dec. 15, kicking off a weekend of special events, discounts and entertainment.

A ribbon-cutting takes place at 9 a.m. Friday, with the first 100 customers receiving free swag bags. Live Christmas music takes place on the patio from 4-7 and all day there will be photo booth “post and tag” opportunities for special discounts.

That latter promotion continues all weekend. On Saturday, Johnson Ferry Baptist Church musicians will perform live music on the patio from 12-1, and from 4-7 Walton HS will do the honors in the same place.

Sunday’s musicians are from Pope HS and will be featured from 2-3 p.m.

Press Waffle Co., which began as a food truck venture in St. Louis in 2016 and vaulted into fame via the television show “Shark Tank,” has seven locations in Missouri, Arkansas, Texas and Colorado.

The 1,200-square-foot space at the jewel box is the company’s first venue in Georgia. Gitel and his wife Niki are East Cobb residents and franchisees. Press Waffle, which features Belgian-style “Liège” waffles handmade (from dough, not batter) on-site.

There are a variety of sweet and savory options (including chicken and waffles, customizable toppings and a waffle ice cream sandwich), along with locally roasted coffee and espresso.

Press Waffle is partnering with Marietta-based Cool Beans Coffee Roasters and Rock House Farm & Creamery in Newton County.

Updates are being posted at the restaurant’s Facebook and Instagram pages.

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Sprayberry HS graduate to have book signing for new memoir

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Sprayberry HS graduate to have book signing for new memoir
Wes Rhea

Wes Rhea’s life and career has taken him to many places—from professional wrestling to the corporate world and to academia.

The Sprayberry High School graduate recently published a book about those experiences and to help others with career transition entitled “Off the Top Rope,” and on Dec. 9 he’ll have a book signing.

That event will take place from 12-4 p.m. at the 2nd and Charles store (815 Ernest Barrett Parkway).

He tells us his book is “geared towards helping people with career development and career transition with faith and a positive approach as well as my journey from a professional wrestler to a corporate executive to a university professor. I thoroughly enjoy helping others and I feel my book would be an inspiration.”

Rhea is a part-time information systems instructor at Kennesaw State University, his college alma mater. After high school, he was a professional wrestler from the late 1980s to the early 1990s (on his website, there’s a photo of him with Muhammad Ali stemming from those days).

He earned an MBA and law degree and became an executive in the telecommunications, financial and health care industries.

Rhea also was a senior lecturer at KSU teaching in the undergraduate and executive MBA programs and has served as a career coach.

In a recent profile in the Cobb in Focus magazine, Rhea said that “I’m not sure too many people go from being a professional wrestler to a C-level executive to a college professor. Probably not the most straightforward path; however, that seems to be the way I do things. Hey, it may not be the track for everyone but it allowed me to live a semi-charmed life.”

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East Cobb retail update: Evereve, Drybar open at Avenue

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Evereve opens Avenue East Cobb

A couple more openings at Avenue East Cobb to note, in the clothing and hair care sectors:

On Tuesday women’s fashion retailer Evereve opened in a 3,500-square-foot space next to Warby Parker. Evereve features a mix of what it terms “exclusive, on-trend pieces for everyday style.” As part of the grand opening, customers will get 15 percent off their purchases through Saturday.

Evereve, based in Minnesota, also has stores at Avalon, Shops Around Lenox and Perimeter Mall.

Hours for Evereve at Avenue East Cobb are 10-8 Monday-Saturday and 12-6 Sunday.

On Saturday, Drybar, a blowout hair salon, will open next to Kendra Scott. A ribbon-cutting takes place at 10:30 a.m. followed by complimentary bites and beverages for guests throughout the day.

Based in California, Drybar has nearly 100 hair styling salons across the country, including seven others in metro Atlanta.

Hours for Drybar at Avenue East Cobb are 7-7 Monday-Friday, 7-8 Saturday and 9-7 Sunday.

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Urthy Scents opens at Woodlawn Square Shopping Center

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Urthy Scents opens East Cobb
“We make everything ourselves,” Urthy co-owner Jen Rotondo said. ECN photos.

The aromas—all 27 of them—are unmistakeable when you walk into Urthy Scents.

And they’re all natural, too.

On its grand opening day last week, the boutique body- and skincare store made shopping even more enticing with special discounts–some as much as 50 percent off.

The location at Woodlawn Square Shopping Center (1205 Johnson Ferry Road, Suite 105, next to Half Price Books) is the second for Urthy Scents, which opened its first store last year in Lakewood Ranch, Fla., near Sarasota.

Jen Rotondo and her sister Ali East developed the idea of making and selling non-scented body products because thy both have autoimmune issues and can’t use any traditionally manufactured scents.

Their venture started out as a hobby, as they began making clean-burning coconut wax candles during COVID-19. Quickly they began to expand their product line along the same concept using clean, scented non-toxic and naturally-derived plant ingredients.

Those include an olive squalane oil, firming lupin seed extract, and healing chamomile bisabolol. They’re part of what the sisters are calling their KWENCH body products line, emphasizing moisture and hydration.

Urthy Scents opens East Cobb

Urthy Scents opens East Cobb

“Everything we sell is non-toxic,” said Rotondo, who lives in Sandy Springs. “It’s all plastic-free.”

The decision to drop all phthalates—chemicals that make plastics more durable—means that all the products are made on-site.

“We make everything ourselves,” said Rotondo, as her staff milled about the 1,600-square-foot space, helping customers.

Those includes body lotions, scrubs and oils, perfumes, bath bombs, scent notes, candles, scent towers, as well as room sprays and diffusers.

The scents are organized into eight different groups, ranging from mystic sea, lavendar and cactus bloom to midnight sky, velvet orchid and blushing goddess.

(If you want to know what scents suit you, Urthy has put together a scent quiz.)

And about those coconut wax candles? Rotondo said because they burn slower, they last longer, with the 12-ounce candle lasting up to 60 hours.

Urthy Scents is featuring holiday candles and other holiday products as it opens, and has a loyalty program and online ordering.

Urthy Scents is open 10-6 Monday-Saturday and 11-4 Sunday. Phone: 770-857-3447. E-mail: info@urthyscents.com.

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East Cobb Citizen of the Year is Cobb Collaborative director

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2023 East Cobb Citizen of the Year named
From L-R: Sharon Mason, President & CEO of the Cobb Chamber; Irene Barton, 2023 East Cobb Citizen of the Year; Greg Teague, 2023 Cobb Chamber Chairman. Photo courtesy Cobb Chamber.

Irene Barton, long active in East Cobb civic and community activities, has been named the East Cobb Citizen of the Year for 2023.

Barton, the executive director of the Cobb Collaborative, a non-profit agency, was honored Thursday morning by the East Cobb Area Council of the Cobb Chamber of Commerce at a breakfast at Indian Hills Country Club.

She’s been in that post since 2018, and her work has included launching the Connecting Cobb Veterans program (previous ECN post here), brought mental health, suicide prevention and trauma-credentialed training to more than 4,000 individuals through the Mind Your Mind mental health awareness campaign, distributed more than 8,300 books to children, installed more than 50 Little Free Libraries across the county and grown the membership from 78 to 125.

Barton is a member of the East Cobb Civitan Club and is currently its president.

She has been a board member of the McCleskey Family-East Cobb YMCA Board of Directors and the creation care team at the Catholic Church of St. Ann.

Barton also has been involved with the Georgia PTA, Cobb Community Alliance to Prevent Substance Abuse, Get Georgia Reading Cabinet, Cobb Executive Women,and Honorary Commanders Alumni Association.

Barton, a member of the Leadership Cobb Class of 2024, “has consistently put service above self in all she does, dedicating herself to helping improve the quality of life in East Cobb” in 25 years in the community, the Chamber said in a release.

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Beyond Skin holistic studio opens on Powers Ferry Road

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Beyond Skin holistic studio opens on Powers Ferry Road

Beyond Skin, an holistic skin care studio, has opened on Powers Ferry Road in the East Cobb area.

The studio specializes in customized facials, acne solutions, Nano-needling and plant-based skin care.

The owner is Frankie Coker, a licensed holistic esthetician, who said the objective is to “provide a tranquil and pampering experience, making each visit a journey towards relaxation and self-care.

“We are excited to bring the art of healing, touch, in connection to the skin to Marietta,” Coker said in a release. “I am dedicated to helping our clients achieve beautiful and healthy skin, and I can’t wait to share my passion with the community.”

Beyond Skin held a grand opening on Monday, and is continuing to offer promotions for first-time clients.

For more information, please visit the booking site https://beyondskinesthetics.as.me/schedule.php  or contact hello@beyondskinesthetics.com.

Beyond Skin is located at 119 Powers Ferry Road Suite 105.

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PHOTOS: Barnes and Noble store opens at Avenue East Cobb

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Barnes and Noble opens Avenue East Cobb

A few dozen book fans braved freezing temperatures Wednesday morning, patiently sipping coffee.

Right at 9 a.m., Georgia-based mystery author Mary Kay Andrews cut the ribbon for the new Barnes and Noble store at Avenue East Cobb.

She just published her 30th novel, “Bright Lights, Big Christmas,” and has attended many bookstore events.

But this is the first time she’s been asked to perform a ribbon-cutting, along with Barnes and Noble managers and Dr. Seuss’ Cat in the Hat.

“It’s a beautiful new store,” said Andrews—the pen name of former Atlanta journalist Kathy Trocheck—at the end of a book-signing session during the store’s first hour of business.

“Any time a bookstore opens, an angel sings.”

Barnes and Noble also has invited a number of authors for signing events during the first few weeks. Among the events is a Cat in the Hat storytime for children Saturday from 9-10 a.m.

You can read through the full schedule by clicking here.

Barnes and Noble opens Avenue East Cobb

For Barnes and Noble, the 15,000-square-foot space—where Bed Bath and Beyond was located—is part of a new concept.

It’s a smaller footprint, but features a more open and airy floor plan, with sunshine beaming through large windows at the front. The café area—which was used for the book-signing—has a full-length window.

On Wednesday, customers were treated to coffee, bagels and cookies. The seating area will include a variety of tables, and there will be seating at the bar as well.

There also are browsing seats scattered around.

But the essential new feature is a more locally curated book selection, what management calls “the best of books.”

“We look at the demographics of an area—synagogues, schools, etc., and also look at what our closest stores are selling,” said Moné Fair, Barnes and Noble’s Georgia area manager.

The “best of” is also determined by sales figures, according to inventory control specialist David Mason.

He’s in charge of ordering books directly—another departure for Barnes and Noble—and will be looking at real-time data to further refine the selections for local customers.

Previously, books were ordered via company headquarters in New York. Mason, who moved about the new store Wednesday with a tablet device bearing data, said Barnes and Noble has been using this approach for three years.

He said it won’t be long “before we’ll know what sells here. We’ll have a really good sense about what an East Cobb store will look like.”

Managers said they didn’t know how many books were on display, but they have spent the last week or so unloading 75,000 pounds of books.

There are also toys, games, and puzzles with an educational focus for children, and even a display with a variety vinyl albums.

“For every CD we sell, we sell 10 vinyl records,” Mason said.

The reason? It’s an immersive feeling, he said, just like picking up a book, and turning the pages.

Barnes and Noble is open Monday-Saturday from 9 a.m. to 9 p.m. and on Sunday from 11 a.m. to 7 p.m.

Barnes and Noble opens Avenue East Cobb

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Untangled Mind, Dynamic Growth Counseling open in East Cobb

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Untangled Mind and Dynamic Growth Counseling open in East Cobb
All photos by Stuart Hasson, Hasson Photography

Submitted information and photos:

Untangled Mind, LLC and Dynamic Growth Counseling and Consulting Services, LLC are thrilled to announce their new joint business venture opening in East Cobb. The need for mental health care has surged since the COVID-19 pandemic, and the owners of these two businesses have created a holistic approach to mental health care called the Dynamic Mind Approach. This model incorporates Adlerian psychology and cognitive behavioral therapy (CBT) for the most effective and holistic care of individuals.

A ribbon-cutting ceremony took place Oct. 19 at 1501 Johnson Ferry, Road, Suite 104, with members of the East Cobb Business Association as Dr. Susan Belangee and Piper Harris, M.A., highlighted the growing need for quality, holistic mental health counseling and consulting services in the greater Atlanta area.

Untangled Mind, LLC and Dynamic Growth Counseling and Consulting Services, LLC aim to become active members of the East Cobb community and look forward to collaborating with local organizations to promote mental health awareness, education, and well-being. Both companies are fully committed to providing compassionate care for anxiety, trauma, and grief and consulting services to effect organizational change, personalized treatment plans, and a nurturing environment for clients to thrive.

Untangled Mind and Dynamic Growth Counseling open in East Cobb

Untangled Mind and Dynamic Growth Counseling open in East Cobb

Untangled Mind and Dynamic Growth Counseling open in East Cobb

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East Cobb News loves to tell the community about new businesses, and those marking milestones or undergoing major changes, as well as profiling local business owners and their employees.

If you have items to share that fit those descriptions, please sent them to: editor@eastcobbnews.com, and observe the following guidelines to ensure we get everything properly and can post it promptly.

Send the body of your information in IN TEXT FORM ONLY in the text field of your e-mail template. Reformatting text from PDF, JPG and doc files takes us longer to prepare your message for publication.

We accept PDFs as an accompaniment to your item. Images are fine too, but we prefer those to be JPG files (more than jpeg and png). PLEASE DO NOT send photos inside a PDF or text or any other kind of file. Of course, send us links that are relevant to your message so we can direct people to your website.

If you’re a local business and are interested in advertising opportunities with East Cobb News, please contact us at advertising@eastcobbnews.com and we’ll be glad to tell you how we can help promote your business to East Cobb’s only daily, all-online audience, one that’s highly engaged in the community and growing.

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Barnes and Noble to open at Avenue East Cobb on Nov. 1

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Barnes and Noble opening Avenue East Cobb

Barnes and Noble has set an official opening date for the store at Avenue East Cobb, and it’s less than two weeks away.

That date is Wednesday, Nov. 1, with a ribbon-cutting at 9 a.m. and store unveiling.

Lauren Ness of North American Properties, which manages Avenue East Cobb, said the event will include a meet-and-greet with local author Mary Kay Andrews, whose new novel is “Bright Lights, Big Christmas.”Barnes and Noble opening Avenue East Cobb

Other book-signing events that day include Georgia-native authors Vanessa Riley (2023 Georgia Author of the Year), Delilah S. Dawson, and Krista & Becca Ritchie.

More author events in the first few days of the store opening can be found by clicking here.

The Barnes and Noble store posted Wednesday that books are starting to be shipped to the 15,000-square-foot space (formerly Bed Bath and Beyond) on what it calls “turnover day.”

“That’s the day the store is turned over from construction to the booksellers! Here we are inside! It’s beautiful, y’all!”

The store will include a cafe and is the first in Georgia in a new Barnes and Noble concept with a smaller store size that focuses on local and regional recommendations curated by store managers.

locally curated recommendations from store managers

locally curated recommendations from store managers

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The Wig Dr. relocates in East Cobb to Parkaire Medical Center

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The Wig Dr. relocates in East Cobb
Chemotherapy patient Anne Parke enjoys her new look, courtesy of The Wig Dr.

Submitted information and photo:

“The Wig Dr., formerly located at the Parkaire Shopping Center in Marietta, has relocated to a larger space at Parkaire Medical Center, 4939 Lower Roswell Rd, Ste B-202, Marietta, GA 30068, to provide even more services for women who are undergoing chemotherapy or who have had a mastectomy. In addition to the custom fittings and beautiful wigs that Dr. Erica Gamble has previously provided for years to breast cancer survivors in East Cobb and throughout Atlanta, the new location will also offer specialized mastectomy prosthetic fittings, bras, swimwear, compression sleeves for lymphedema and hair rejuvenating scalp massage.

“Dr. Gamble saw the need for compassionate and knowledgeable care for breast cancer survivors. The Wig Dr is a place where a woman, losing a part of herself…her femininity…can come and feel whole again. ‘Some of my clients are still working and don’t want to be viewed with sympathetic smiles. And since each fitting is by appointment only, I take the time these brave women need to share their stories and help them find a look that’s unique to them. Since we have hundreds of styles and colors from which to choose, I can find them something similar to their previous look, or something completely different.’

“Joining Dr. Gamble at the new location, is Erica Driver, a stage IV breast cancer survivor and trained mastectomy bra fitter, and Patty Prifti, a wig fitter with The Wig Dr. for over two years. These three women look forward to working with clients who are going through the most difficult times in their lives and giving them an empowering experience where they can take back a part of themselves. The Wig Dr. client and breast cancer survivor Anne Parke says that she enjoyed the personalized attention in a relaxed atmosphere. ‘But more importantly, I now look like my partner’s contemporary…in age and appearance. I have bald spots and thinning hair due to my chemo, and the new wigs make me feel more like myself again.’ ”

For additional information about The Wig Dr. or Dr. Gamble, visit https://fb.watch/nDI9cyovLB/?mibextid=E87lkY

Send Your Biz News!

East Cobb News loves to tell the community about new businesses, and those marking milestones or undergoing major changes, as well as profiling local business owners and their employees.

If you have items to share that fit those descriptions, please sent them to: editor@eastcobbnews.com, and observe the following guidelines to ensure we get everything properly and can post it promptly.

Send the body of your information in IN TEXT FORM ONLY in the text field of your e-mail template. Reformatting text from PDF, JPG and doc files takes us longer to prepare your message for publication.

We accept PDFs as an accompaniment to your item. Images are fine too, but we prefer those to be JPG files (more than jpeg and png). PLEASE DO NOT send photos inside a PDF or text or any other kind of file. Of course, send us links that are relevant to your message so we can direct people to your website.

If you’re a local business and are interested in advertising opportunities with East Cobb News, please contact us at advertising@eastcobbnews.com and we’ll be glad to tell you how we can help promote your business to East Cobb’s only daily, all-online audience, one that’s highly engaged in the community and growing.

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